Job Description
As the Performance Marketing Manager, ABM Campaigns, you will lead and implement complex B2B paid media campaigns to ensure marketing strategies deliver results based on business objectives. Your responsibilities will include leading end-to-end ABM digital campaign execution, advertising operations and reporting. You will manage all aspects of multi-channel media campaigns, including strategy, conceptualization, planning, targeting, setup & implementation, measurement, and optimization. The ideal candidate has hands-on depth and breadth of experience using various digital marketing and advertising platforms, including Google Campaign Manager, Meta Ad Manager and LinkedIn Campaign Manager. You will be recognized within the organization as a paid media thought leader and present insights and recommendations to campaign partners and marketing leaders in monthly presentations!
You Will:
- Lead the strategy, execution and implementation of Account-Based Marketing paid media campaigns utilizing social media ad platforms (Facebook & LinkedIn), programmatic tools (Addaptive B2B, Demandbase) and ad serving and web analytics tools (Google Campaign Manager, Google Analytics).
- Perform hands-on setup of complex, multi-audience campaigns within digital advertising platforms, including creative uploads, company targeting list management and oversight, campaign tracking and tagging, creative testing and optimizations.
- Oversee all data aggregation within campaign dashboards.
- Partner with team on creative development, ensuring proper communication of specs and delivery of final assets.
- Collaborate with Integrated Marketing team to develop full-funnel media strategies and campaigns.
- Partner with Marketing Insights US and Offshore teams to ensure data consistency and accuracy and prepare and deliver monthly campaign reports.
- Guide and mentor digital marketing colleagues from Guardian India team.
- Measure campaign success with performance metrics and present insights and recommendations to partners in monthly meetings.
- Connect campaign to business goals, and create digital marketing analytics reports that tell a compelling story of the campaign and impact and develop optimization strategies.
- Optimize marketing investments based on data and standard processes to maximize ROI.
- Leverage modern media strategies and ensure optimal allocation of media investment across channels and campaigns.
- Develop annual strategies for ABM campaigns that deliver upon business growth needs and present to senior leaders of Marketing teams.
- Ensure strategies align with budgets and align with business and marketing KPIs.
- Conduct research on market trends, brands, audiences and competitors, techniques to drive engagements and conversions.
- Be recognized as a paid media authority and thought leader and communicate industry best practices.
You Have:
- Experience financial service-marketing industries that use multiple sales channels to deliver B2B demand generation.
- Previous experience in the execution of complex, multi-audience Account Based Marketing advertising campaigns highly desired.
- Minimum 5 years of hands-on specialized media buying experience with Facebook Ad Manager, LinkedIn Campaign Manager, Google Campaign Manager, Google Ads, Google Analytics, and data analytics tools.
- Proven experience in leading and creating media plans and strategies that deliver upon specific business goals.
- Knowledge of digital marketing tools including Accutics, Tableau, Funnel.io, Demandbase, Google Tag Manager.
- In-depth knowledge of working with large data sets, understanding of paid media KPI's and tying marketing metrics to business goals.
- Experience with A/B testing to inform advertising creative and website optimizations.
- Strong understanding of marketing strategy and how to create and implement a full-funnel advertising campaign.
- Experience in managing complex paid digital advertising campaigns and budgets.
- Strong attention to detail in managing and optimizing campaigns with numerous audience segments.
- Proven track record working with and managing multiple projects and clients and internal teams working on marketing campaigns and creative development.
- Experience with aligning paid, owned and earned channel connectivity and reporting on cross-channel metrics and successes.
- Strong collaborative partner able to successfully work in a matrix organization.
- Strong analytic skills and ability to make sound decisions and communicate impact.
- Highly organized, thorough and focused on consistently exceeding expectations.
- Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required.
Location
This role is hybrid with 2 days a week in a HUB location Hudson Yards, NY, Bethlehem, PA or Holmdel, NJ.
Salary Range
$101,180.00 - $166,220.00
Our Promise
At Guardian, you'll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Benefits
Health Care
- Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits
- Dental plan
- Vision plan
- Health care accounts – flexible spending, health reimbursement, and health savings accounts
- Critical illness insurance
Life and Disability Insurance
- Company-paid Life and Disability insurance plus voluntary supplemental coverage
- Accident insurance
Retirement and Financial
- 401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable
- Complimentary 1:1 financial guidance with a licensed Fidelity representative
Time Off and Remote Work
- Flexible work arrangements (part in-person/part remote)
- Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement
- Personal holidays for colleagues to use in recognition of religious, cultural, or civic days
- Paid parental leave and paid family and medical leave policies
Emotional Well-being and Work-Life
- Emotional well-being, mental health, and work/life resources powered by Spring Health
- Wellness programs, including fitness program and equipment reimbursement
- Child, adult, and elder back-up care support through Bright Horizons
- Adoption assistance
- College planning
- Tuition reimbursement
- Student loan assistance
- Commuter benefits in select metropolitan areas
Equity & Inclusion
- Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups
- Employee Resource Groups
- Colleague Connection Committees
- Community Involvement Committees
- A culture that encourages colleagues to bring their authentic selves to work
- Voluntary self-ID
- Pronunciation and phonetic spelling of names
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
