Search Media Buyer

Basis Technologies • Full-time • Remote (United States) • $64k - $103k / year • 2w ago

About The Team

Basis Technologies' Search Team leverages Basis to help strategize, plan, execute, streamline, and analyze paid search media campaigns for agencies and brands across a variety of verticals. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to meet clients' business objectives via paid search media. Although many tasks are performed independently, internal collaboration and communication is critical, as they work closely with the Sales, Strategic Media Services, Investment and Operations teams. These Beeps are committed to thinking outside the box, serving as subject matter experts in the search space, supporting each other, and pushing themselves to be the best.

Ways You'll Contribute

Building and QA'ing campaigns according to best practices and Basis defined processes
Stewarding Basis' client's paid search media investment across Google, YouTube, Bing, Walmart, Amazon, and other platforms
Using core knowledge and on-the-job training of search media to implement strategic pacing and performance decisions that meet client's objectives and KPIs
Engaging with industry best practices to test new tactics, maintain high Optiscores, and provide visibility into optimizations in partnership with Search Solutions
Maintaining a strong understanding of paid search landscape and the latest products, solutions, and best practices
Assisting in the training, mentoring, and development of Search Media Buying Associates
Working alongside Basis' internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to ensure campaign results based on measures of success
Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process
Troubleshooting technical issues with creative, tactics, URL's, pixels, ad management platforms, and other campaign settings when necessary
Assisting in the development and documentation of best practices related to paid search media management for both internal and external documents and assets
Acknowledging and embracing diversity of thought and opinion, and approach with Beeps, clients and vendors, regardless of background, culture, and organizational level
Engage Actively in Diversity, Equity, and Inclusion (IDEA)
Pursue Continuous IDEA Development
Cultivate an Inclusive Work Environment

What You Bring To The Table

2+ years of experience with the daily management and execution of paid search campaigns across various platforms (including YouTube)
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Strong analytical skills and the ability to pull and analyze reports on Google Ads and Bing search engines
Familiarity with first-party and third-party data and tagging/pixel placement
Detail-oriented and organized
Developed communication skills
Solutions-oriented
Proficiency in Excel, PPT
Precise attention to detail
Ability to work in a cross functional team environment

Bonus Points

Google AdWords certified
Experience using Search Ads 360
Experience working in an agency setting
Knowledge of third-party bid management systems such as Kenshoo or Search Ads 360

Compensation

$64,000 - $103,000 a year

Our salary ranges are determined by role, level, and location. Individual salary is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your location during the hiring process. The total compensation package for this position may also include commission or bonus, company equity, and competitive benefits.