Job Description
As the Senior Manager of Performance Marketing at CLEAR you will be responsible for developing and executing performance marketing strategies that drive customer acquisition and revenue growth. You'll be a self-starter who can balance strategic planning with day-to-day management, using data to determine success and uncover new opportunities. The ideal candidate will be adept at juggling multiple projects, prioritizing effectively, and leading a team to achieve exceptional results.
What You'll Do
Strategic Development
- Develop and implement comprehensive performance marketing strategies to achieve CLEAR's business objectives
- Identify and evaluate new opportunities for growth across digital channels
- Collaborate with senior leadership to align marketing strategies with company goals
Campaign Execution and Optimization
- Manage and optimize performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others
- Conduct in-depth analysis of campaign performance, leveraging data to make informed adjustments
- Perform A/B testing and other optimization techniques to enhance campaign effectiveness
Data Analysis and Reporting
- Utilize analytics tools to track, measure, and report on key performance indicators
- Provide actionable insights and recommendations to improve campaign performance
- Prepare regular performance reports for senior management
Team Leadership
- Lead and mentor a small team, fostering a collaborative and high-performance culture
- Set clear goals and provide ongoing feedback and development opportunities
- Encourage innovative thinking and continuous improvement within the team
Project Management and Prioritization
- Manage multiple projects simultaneously, ensuring timely delivery and optimal performance
- Prioritize tasks effectively to maximize impact and meet business objectives
- Maintain a flexible approach to respond to shifting priorities and emerging opportunities
Budget Management
- Oversee the performance marketing budget, ensuring optimal allocation of resources
- Track spending and ROI, making adjustments as necessary to maximize return on investment
How You'll Measure Success
- Drive growth in customer acquisition through strategic initiatives
- Achieve or exceed monthly, quarterly, and annual performance targets for key metrics (CPA, ROAS, revenue growth)
- Develop, launch, and optimize marketing campaigns that achieve targeted results
- Efficiently manage budgets to maximize ROI and hit performance goals
Who You Are
- 5+ years of experience in digital performance marketing with a proven track record of success
- Strong analytical skills and have experience using analytics tools to drive marketing decisions
- Hands-on expert with experience in major digital advertising platforms (e.g. Google Ads, Facebook Ads, and more)
- Excel in managing multiple projects simultaneously, with strong project management skills
- Self-starter with a proactive approach to identifying and capitalizing on new opportunities
- Thrive in a fast-paced, rapidly evolving environment and can adapt to shifting priorities
- Strong leadership skills, capable of leading and mentoring a small team to achieve exceptional results, fostering a collaborative and high-performance culture
How You'll Be Rewarded
At CLEAR we help YOU move forward - because when you're at your best, we're at our best. You'll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you'll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs.
We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $120,000 - $150,000, depending on levels of skills and experience.
The base salary range represents the low and high end of CLEAR's salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
About CLEAR
Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 25+ million passionate members and hundreds of partners around the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
