Description
Position at GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
Role Summary & Impact
The Senior Associate, Media Optimization is a core member of a dynamic, solutions-oriented team. The ideal candidate will have familiarity with optimization strategies to achieve the client’s media investment goals and drive budget growth. In this role, you will partner with other Programmatic and Artificial Intelligence (AI) experts to drive results for our clients.
The Senior Associate, Media Optimization, plays a key role in transforming digital media investments into business outcomes. You will manage programmatic campaigns from beginning to end, including setup, QA, optimization, and reporting while delivering client investment goals and driving budget growth through exceptional performance.
Your extensive training will translate into deep knowledge of all the major platforms, such as The Trade Desk and DV360, and emerging channels such as Audio, DOOH, and advanced TV, all while accessing exclusive alpha and beta products and releases built in-house and from our partners. Being a part of NMS also means exclusive knowledge and use of our proprietary planning and AI-powered platforms.
In doing all this, you will work alongside our strategic client teams, dedicated Copilot AI experts, analysts, product, partnership, and innovation teams to jointly make advertising more valuable for brands.
At NMS, we believe learning and growth are crucial to the success of our company and our employees; our goal is to help further develop your expertise within programmatic (Artificial Intelligence, Supply Management, Dynamic Creative, Data Integration).
Key Responsibilites
- Plan the structure and take ownership of the setup of programmatic campaigns (ex. TTD, Xandr, DV360, Amazon).
- Manage all aspects of campaigns including campaign and creative setup, tracking, QA, proactive performance checks, optimizations, pacing, and profitability updates to ensure goals are met within team SLAs.
- Collaborate with internal teams to troubleshoot any creative, HTML tags, pixel-related, or verification-related issues.
- Work closely with all account teams to develop tagging strategies.
- Drive test and scale programs. Seek out new optimization tactics and knowledge and share them with the wider teams.
- Provide insights into your optimization approach and work with the account service team to turn data-backed actionable insights into recommendations that enhance client strategy.
- Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platform use
- Complete requests in internal data management platforms
- Discrepancy investigation and resolution
- Work with your manager to meet the goals of the Media Optimization team and to fulfill the team strategy.
- Creation and implementation across the team of any new processes and procedures
- Grow your knowledge of programmatic platforms such that you attain a detailed knowledge of all programmatic media practices utilized in the company within the first year of the role.
Requirements:
- 1+ years of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr (ideally including certification).
- Experience with one or more ad servers (DCM, Sizmek, AdForm).
- Knowledge of HTML, XML, and JavaScript in an advertising context.
- Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs, an understanding of video and DOOH advertising and related metrics is a plus
- Passion and curiosity for advertising technology and artificial intelligence; eagerness to learn new tools (e.g., HTML, Big Query, and Python, etc.)
- Proficiency in technologies: Excel (Pivot Tables, VLOOKUP’s, etc.) is required.
- Strong analytical skills and an affinity for numbers is key; experience with Google Analytics is a plus.
- Excellent interpersonal and communication skills; the ability to clearly communicate your findings and solutions in both written and verbal.
- The ability to form strong relationships with internal/external teams.
- A self-starter attitude – not afraid to ask for help or volunteer with new ideas.
- Highly organized, including strong time management.
- Bachelor’s degree OR Associate's degree with at least 1 year of experience (including Internships) within the online advertising industry with a focus on trafficking and operations
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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