Growth Marketing Executive
A world where tech and people work collectively to make corporate travel simpler, faster and easier.
About Corporate Traveler
Corporate Traveler is one of Flight Centre Travel Group's (FCTG) most successful brands, globally. Our mission is to dominate the SME market, making the end-to-end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision-makers, travelers and bookers. We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family. For decades, we've been helping go-getter businesses grow through travel.
Corporate Traveler has offices across a global network that spans Australia, Canada, USA, UK, South Africa and New Zealand. The brand has been part of the Flight Centre Travel Group for more than 26 years and is a key contributor to the ongoing strength of FCTG's corporate travel division. Award winning, forward thinking and fun to work for – this is a business for people who love travel, are team players and customer service oriented.
About The Opportunity
The Growth Marketing Executive role focuses on implementing and optimizing growth-driven tactics across multiple channels to increase brand awareness, capture leads, and convert prospects into sales-ready opportunities. The marketing executive will collaborate closely with the US Brand Marketing Team, including the Campaigns Manager, Event Manager, and Partnership Manager, using online and offline channels to execute growth-focused strategies. Additionally, this role will work in tandem with the Regional General Manager (RGM) and Director of Sales to build out regional growth strategies that are aligned across departments.
This role will also partner with the content and digital marketing teams to ensure effective strategy and execution on acquisition and nurture strategies, particularly in high-opportunity regions. The specialist will focus on driving additional awareness and leads through partnerships (current and new), referral bonus programs, and content-driven strategies.
Key Responsibilities
Acquisition and Lead Nurturing
- Design and collaborate with internal marketing teams to implement growth-driven strategies across channels like paid search, social media, programmatic, display, video, channel partnerships, and events to drive top-of-funnel awareness and mid-funnel lead generation.
- Develop and execute lead nurturing tactics across the customer journey to move leads through the funnel and convert MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads).
- Leverage marketing automation tools to create personalized lead journeys, segment audiences, optimize conversion paths, and implement lead scoring.
Collaboration & Execution
- Collaborate with the Campaigns Manager and Global Digital Marketing team to align digital growth strategies with full-funnel, multi-channel campaigns and overarching business objectives.
- Work closely with content and digital marketing teams to optimize campaign execution, including landing page UX, remarketing strategies, and paid media performance optimization.
- Partner with the Event Manager and Partnership Manager to drive strategy alignment and across omnichannel lead generation efforts.
Performance Analysis & Optimization
- Track and analyze KPIs such as lead volume, cost-per-acquisition (CPA), customer acquisition cost (CAC), and return on ad spend (ROAS) to continuously optimize campaign performance.
- Deliver actionable insights through data analysis, making data-driven decisions to optimize digital tactics and enhance overall campaign efficacy.
- Regularly report on marketing performance, making recommendations to refine and improve strategies based on results.
Regional Growth Focus
- Develop and implement region-specific strategies to drive growth in major opportunity regions, tailoring digital tactics to meet the unique needs of each market.
- Collaborate with RGM and Director of Sales to ensure regional strategies align with local sales efforts and market opportunities.
- Focus on maximizing impact in high-priority geographic regions through targeted acquisition and lead nurturing initiatives, ensuring localized digital approaches.
Experience & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2-4 years of experience in growth marketing, with a focus on lead generation, acquisition, and digital strategy execution.
- Proven experience with event and partnership marketing to drive brand growth and revenue.
- Proficiency in digital marketing platforms such as Google Ads, LinkedIn, Facebook Ads Manager, and programmatic advertising tools.
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Pardot) and CRM systems for lead nurturing and scoring.
- Strong analytical skills with experience interpreting marketing data and optimizing campaigns based on insights.
- Experience working in collaboration with cross-functional teams (content, digital marketing, and sales) to execute high-performing campaigns.
- Excellent communication and project management skills with the ability to manage multiple initiatives simultaneously.
Work Perks
FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It's also why we offer some great employee benefits and perks outside of the norm.
Benefits Include
- Paid Time Off
- Up to 15 Vacation Days accrued per year - prorated upon hire and increased by tenure after 2 years of employment (up to 25 days)
- 5 Sick Days accrued per year
- 3 Personal Days
- 1 Diversity Day
- 1 Volunteer Day
- 8 Recognized Holidays
- Travel perks/discounts
- Health & Wellness Programs and Employee Financial Wellness Services
- National/International Award Nights and Conferences
- Health benefits including, medical, dental, vision, gender affirming care, and fertility care
- Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
- Flexible Spending Accounts
- Employee Assistance Program
- 401k program with partial match
- Tuition Reimbursement Program
- Employee Share Plan
- Global career opportunities in a network of brands and businesses
Location – New York, NY
For this position, we anticipate offering an annual salary of $75.000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.
