Company Overview
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
Position Overview
As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding.
Qualifications
- 3-5 years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus.
- Proven experience in successful deployment of programmatic campaigns to hit client objectives.
- Experience in nuanced products and processes, such as programmatic performance and SPO.
- Successful client-facing experience as well as experience with managing external partner relationships.
- Advanced understanding and experience with Ad Trafficking/CRS documents
- Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms.
- Strong Inventory Curation POV's and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
- Negotiation skills for planning efficient data and inventory deals with publisher partners.
- Experience with managing and parsing 1p audiences, driving towards ROAS performance.
- Confident in analyzing and acting on marketing data.
- Experience in development and training of junior team members.
- In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data collaboration platforms and privacy.
- Industry experience in Entertainment and Streaming Media is highly preferred
Responsibilities
The Digital Activation Manager is expected to lead the day-to-day campaigns. The primary responsibility of the Manager is campaign execution. They are responsible for any daily management or tactical implementation of tasks, work with the Associate & Senior Associate to ensure their programs are pacing properly and analysis of performance and campaign optimizations. When it comes to reporting, the Manager are tasked with writing the final client facing analysis. Managers play an important role in client and internal team communication, primarily over email but also in person and virtually. The goal for the Manager is to have a high level of understanding when it comes to day-to-day management of digital programs.
General Tasks
- Monthly & quarterly budget QA
- Collaborate with Marketing Science to identify and create weekly insights.
- Develop campaign wrap reports or larger account wide quarter end reports.
- Lead optimization recommendations based on core KPI's while insuring full delivery, along with troubleshooting efforts.
- Identify inventory opportunities, vet new opportunities, and collaborate with internal inventory team.
- Onboard new ad tech partners and developing workflow process.
- Evaluate and activate programmatic tests.
- Negotiate and evaluate direct publisher plans and packages.
- Create & issue Prisma IO's for direct or content buys.
- Client-facing campaign tracker is always updated for accuracy.
- Responsible for final in-depth QAs throughout campaign launch
- During trafficking, ensure UTM's are correct, tag nomenclature follow taxonomy.
- QA planned budgets upon receiving incremental or any pivots.
- Build out tactical channel recommendations, deck building & formatting.
- Incremental recommendations when applicable
- Sync with respective teams (strategy, audience planning, other investment teams) to align on strategic plan, themes, flow.
- Collaborate with planning to compile RFP list, and support client feedback loop as needed.
- Instruct and organize RFP process for the team and set up reoccurring check-ins to ensure team is on track with timelines. Flag any delays from partners that would push timelines back.
- Present client-facing decks that outline digital strategy and performance.
- Programmatic representative in client status, including keeping client status doc updated.
- Ensure creative spec doc is up to date with relevant platforms, formats & partners.
- Maintain PlanIt/media packet to ensure any campaign updates are accurately represented.
- Establish POV's across ad tech opportunities (inventory, DSPs, etc.) in collaboration with AD.
- Cross-team management- ensuring Digital representation in internal conversations w/ Strategy, MS, etc.
- Check-in on any daily to dos with the larger team to ensure prog is meeting deadlines accordingly.
- Onboard new team members with the support of Sr. Associate and PM
Compensation
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Salary Range
$80,000—$90,000 USD
Work Arrangement
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Equal Opportunity Employer
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
