About Canvas Worldwide
Canvas Worldwide dares to be the challenger the ad industry needs. Named "Most Innovative Agency" by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald's (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
Programmatic Specialist Role
Programmatic Specialist works within the Programmatic group – as a subset of the Digital group, and reports into the Associate Director. While the programmatic group is a specialized channel, the role also requires the programmatic specialist to work with strategy teams and investment teams as an extension of their plan execution process.
Programmatic specialists own campaign management from start to finish – inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting.
Platform Responsibilities
Primary - DSP
- Master the usage of demand side platforms for campaign set up, optimization, and reporting
- Bulk updating of campaigns, budget management, and troubleshooting platform issues
- Work in reporting suite to glean insights on a daily, weekly, monthly basis and make optimizations against KPI goals
- Apply insights to put together recommendations and set up campaigns
- Support in managing relationship with platform support teams to continually bring innovation to product and communicate updates
Secondary - Partner Platforms
- Learn and master processes and systems related to trafficking and workflow management of programmatic campaigns
- Work with Primary Ad Server
- Work with Dynamic Creative Ad Server
- Work with Billing/Planning system
- Work with Verification systems
- Work with Measurement systems
- Learn and become proficient in reporting systems that support programmatic campaigns
Campaign Ownership
- Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency)
- Participate in status meetings and communicate updates outward
- Clarify campaign deliverable requirements with strategy teams
- Work collaboratively with analytics + adops teams on tagging requirements to QA performance
- Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters
- Communicate outwardly on partner recommendations + rationales to share feedback on partners
- Clearly communicate if deadlines will not be met to manage expectations
Qualifications
- 1-2 years' experience working on Programmatic Team
- Knowledge of DSP platforms (Doubleclick Bid Manager, Mediamath, The Trade Desk, Appnexus, or Dataxu) required
- Trade Desk experience is strongly preferred
- Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights
- Be proactive: Show interest in constantly learning and growing
- Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
- Experience mentoring and guiding assistants/associates
- Bachelor's degree Preferred
Compensation
Yearly compensation range: $70,000 - $75,000
Salary And Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.
Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Equal Opportunity Employer
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
