The Gig
As our Paid Media Specialist, you will support the Paid Media Lead with client accounts while being heavily involved in hands-on campaign management, performance analysis, and being challenged to think strategically. This is an excellent role gain omni channel exposure, with the opportunity to become an expert across all paid channels.
You Will
- Help create paid media strategy, own part of client communication, and hit performance goals
- Work with client management team to meet reporting deadlines and aid in relevant discussion
- Own and/or support in campaign research, implementation, analysis, and proactive tactical recommendations; tasks include but are not limited to: Channel/platform expansion, Budget pacing, Report building, Performance analysis on daily, weekly, monthly basis as needed, Keyword research, Ad copy testing, Audience research/building, Strategic recommendations – new budget, new asset, new bid strategy, etc.
- Work with Manager/Director supporting with exploring case study opportunities, which includes: gathering research and developing client case studies to be shared with leadership on a quarterly basis
- Supports in paid media audits
- Takes ownership in training or department deliverable creation for key topics of interest
- Responsible for GMP in platform activations, trafficking, optimization set-up, etc.
- Stay on top of industry trends and available beta programs
About You
- Previous experience in a similar role
- Exposure of Google Marketing Platform (SA360, CM360, DV360)
- Exposure and at least minimal experience with Google Analytics
- Awareness of multiple digital marketing channels and their potential impact on paid media performance (Paid Social, Display & Programmatic, Amazon, Email, Organic Social Media, SEO & Content, Affiliate)
- Strong written and oral communication skills
- Has created client deliverables autonomously and can think critically to support on more advanced deliverables
- Successfully own paid media campaigns that reach client goals (monthly budgets at $50k, or more)
- Able to work collaboratively and willing to support in the education of clients across paid media channels they are experienced on
- Questions performance and aspects related to paid media campaigns to help analyze data and support in/or drive the development of action plans to solve client challenges
Why IDX?
- Not Just Any Brands: See your work come to life for iconic brands like Rolls-Royce, Fruit of the Loom, and Puma.
- Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress.
- Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment.
- Fast Paced & Fun: Thrive in a dynamic environment where big ideas and bold action collide.
- Cutting-Edge Technology: Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling!
- Global Presence: We Get It Done morning, day and night with offices across multiple time-zones!
Our Perks
- Hybrid work schedule with 20 days annual leave
- Health care benefit plan options, available on your first day!
- 401k retirement plan with company match
- Paid community give-back volunteer days
- Regular social activities to promote team collaboration and community networking
An Inclusive Workplace
IDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all.
