About Us
KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful.
Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.
About This Role
As the LOFT Social Media Manager, you will play a critical role in leading and executing a successful organic social media strategy across the brand's social channels that drives awareness, acquisition and engagement. This role is highly collaborative working with Marketing, Creative, Client Contact, PR and Ecommerce teams. This candidate should have deep knowledge and expertise across various areas of social media marketing including, but not limited to, Social Media Strategy & Analytics, Storytelling and Content Creation, Community Management and Customer Care.
The Impact You Can Have
- Develop, plan and execute platform-specific social media strategies that support the brands business goals and marketing objectives.
- Lead day-to-day social media management including but not limited to, social media briefs, weekly content planning, editorial calendar management, reporting, community management, etc.
- Monitor all social channels to stay informed about community sentiment, trends and discussions as well as responding promptly to community inquiries, and customer service concerns, escalating as appropriate, including during non-business hours as necessary
- Support the ideation and creation of Lo-fi content, partnering closely with creative and brand teams to capture, edit and post content.
- Lead creation of weekly, monthly and quarterly social media reports and marketing campaign recaps, providing insights and recommendations for improvements
- Manage the strategy and rollout of all social media sweepstakes.
- Manage the brand's organic social media budget.
- Contribute thoughtful and innovative ideas to team meetings and brainstorms for upcoming campaigns, strategies and events.
- Stay up to date on all social platform innovations and new content types, providing insights and recommendations to the larger team.
You'll Bring To This Role
- 5+ years' relevant experience in social media marketing and customer engagement
- Expert knowledge in Instagram, TikTok, X, Facebook, Pinterest, YouTube etc.
- Superior written and verbal communication skills
- Ability to thrive in a fast-paced ever changing corporate retail environment
- Genuine enjoyment of extensive social interactions/communities with love for customer care
- Availability to monitor and engage with customers on social platforms during non-business hours as needed
- Experience using third party social media management tools such as BazaarVoice, Social Commerce and Sprinklr a plus
- Experience with iPhone photography/videography, editing tools and Lo-fi social content creation a plus
- Love of clothes and fashion
- Highly enthusiastic and eager to learn and make a difference
Benefits At KnitWell Group
- You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies.
- Support for your individual development plus career mobility within our family of brands
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*
- Medical, dental, vision insurance & 401(K) retirement*
- Employee Assistance Program (EAP) Time off – paid time off & holidays*
- The target salary range for this role is: $85,000 - $95,000*
*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.
This position works in a hybrid model, with three days per week worked in the Times Square Tower location and two days per week worked remotely.
Location
Times Square Tower-ANN-New York, NY 10036
Position Type
Regular/Full time
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
