Become a Part of Our Caring Community and Help Us Put Health First
Humana's Marketing organization is seeking an experienced Senior Product Marketer to join the CenterWell Home Health Marketing team working remote. This team supports patient acquisition, sales engagement, clinical operations, patient experience, recruitment marketing as well as local marketing for the 350+ home health branches.
Primary Focus
Your primary focus will be on supporting clinical operations and patient experience, which entails developing campaigns and programs to promote advanced clinical programs, clinical services, and condition-specific care. You will work closely with Clinical Operations business leaders to support their initiatives—promoting deep clinical expertise, strong patient outcomes, and ability to help patients recover, rehabilitate, and live more independently at home.
Key Responsibilities
- Lead SEO content strategy and execution, working with SEO consultant and copywriting vendor
- Manage social strategy and content calendar for B2C and B2B audiences
- Create quarterly content calendars with post topics, CTAs, and assets
- Work with in-house creative team to develop creative and copywriting
- Manage monthly social performance and pivot strategy as needed
- Manage data-driven marketing campaigns through multi-channel direct marketing
- Define campaign objectives and key performance indicators
- Maintain campaign-related documentation
- Make decisions on complex scenarios and campaign strategies
- Collaborate autonomously with business partners and leaders
- Identify and evaluate business opportunities
- Monitor and report on marketing performance
- Optimize marketing activities using analytics
Required Qualifications
- Bachelor's degree or higher in marketing, advertising, communications or related field
- 5+ years of progressive marketing experience (B2C and/or B2B)
- 1+ years of experience in healthcare and/or health insurance industry
- Core marketing soft skills: Communication, creativity, adaptability, organization, prioritization, storytelling
- Passion for improving customer and patient experience
Preferred Qualifications
- Located in or near Louisville for in-person collaboration
Additional Information
- Remote work with specific internet service requirements
- Flexible hiring process using HireVue technology
- 40 scheduled weekly hours
- Annual pay range: $84,600 - $116,300
- Eligible for bonus incentive plan
About Humana
Humana Inc. is committed to putting health first for teammates, customers, and the company. Through insurance services and CenterWell healthcare services, they help millions achieve their best health.
Equal Opportunity Employer
Humana does not discriminate against any employee or applicant based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or veteran status.
