About OMD
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
Core Principles
Our success is underwritten by our core principles:
- Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
- Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
- Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
Role Description
The Associate Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. A successful AD will have great attention to detail and be able to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients.
Key Responsibilities
- Demonstrate strategic insight to develop long term execution plans from client's stated business objectives, implement those plans, and achieve key metrics (KPI's) as defined by the client
- Analytical ability to extract insight/actions from data and relate the "story" back to client's business goals
- Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
- Effectively presenting strategic and tactical plans to clients, staff, and internal teams
- Provide regular insight and training to challenge and develop junior team members
- Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
- Understanding of business concepts and client objectives to identify campaign expansion opportunities
- Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others
Qualifications
- 5+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
- Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
- Accountable to daily programmatic team operations and campaign excellence
- Effectively manage and lead all programmatic team members
- Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization
- Identify training and development needs of client team and broader functional team
- Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
- In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy
Compensation and Benefits
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$70,000—$125,000 USD
Work Arrangement
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Equal Opportunity Employer
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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