Company Overview
Milestone Technologies is a global IT managed services firm that partners with organizations to scale their technology, infrastructure and services to drive specific business outcomes such as digital transformation, innovation, and operational agility. Milestone is focused on building an employee-first, performance-based culture and for over 25 years, they have a demonstrated history of supporting category-defining enterprise clients that are growing ahead of the market. The company specializes in providing solutions across Application Services and Consulting, Digital Product Engineering, Digital Workplace Services, Private Cloud Services, AI/Automation, and ServiceNow. Milestone culture is built to provide a collaborative, inclusive environment that supports employees and empowers them to reach their full potential.
Our seasoned professionals deliver services based on Milestone's best practices and service delivery framework. By leveraging our vast knowledge base to execute initiatives, we deliver both short-term and long-term value to our clients and apply continuous service improvement to deliver transformational benefits to IT. With Intelligent Automation, Milestone helps businesses further accelerate their IT transformation. The result is a sharper focus on business objectives and a dramatic improvement in employee productivity. Through our key technology partnerships and our people-first approach, Milestone continues to deliver industry-leading innovation to our clients. With more than 3,000 employees serving over 200 companies worldwide, we are following our mission of revolutionizing the way IT is deployed.
Job Overview
The Marketing Automation team within the Business Marketing Group is seeking a Growth Marketing Analyst SFMC. As an expert in marketing automation, you will launch, optimize, and scale global business marketing campaigns to drive awareness and adoption of the client's products and services. You will orchestrate journeys to use digital channels, such as email, ads, web, and to drive results. This role will concentrate on supporting the Demand Generation program within the Business Marketing Group.
How You Will Make An Impact
Campaigns
- Orchestrate multi-channel customer journeys using Journey Builder, including digital channels such as email, webinars, messaging, forms, landing pages, in-app messaging, and web
- Create and maintain lists, segmentations, and data extensions
- Optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability
- Provide campaign-level reporting on email, and In app marketing channels
- Consult with marketing stakeholders on marketing automation and email marketing best practices to drive channel effectiveness
- Work cross-functionally with multiple internal stakeholders to execute marketing campaigns
- Provide debugging support for SFMC Marketing Campaigns
- Provide AMP script support across complex statements
What You Will Need To Succeed
- 3+ years of experience
- Expert hands-on proficiency with Salesforce Marketing Cloud
- Experience managing Digital Marketing campaigns (Ads, SEM, display, email, etc.)
- Experience with commercial marketing automation tools (Sales Marketing Cloud)
- High level of detail-orientation and QA experience with Marketing Automation campaigns
- Ability to project manage many tasks with strict deadlines and visibility requirements
- Experience with global B2B or B2C digital multi-channel marketing campaign strategy and planning
- Clear understanding of email marketing best practices and strategy
- Clear and effective verbal and written communication
- Ability to understand large digital marketing systems
- Ability to build and manipulate content with a CMS tool (Knak, Hubspot, Dreamweaver)
- Exceptional prioritization and project management skills and working tool knowledge (Monday, Trello, Jira)
- Basic knowledge of SQL (segmentation building)
- Basic knowledge of HTML (email content manipulation)
Our Commitment to Diversity & Inclusion
At Milestone we strive to create a workplace that reflects the communities we serve and work with, where we all feel empowered to bring our full, authentic selves to work. We know creating a diverse and inclusive culture that champions equity and belonging is not only the right thing to do for our employees but is also critical to our continued success.
Milestone Technologies provides equal employment opportunity for all applicants and employees. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, gender, gender identity, marital status, age, disability, veteran status, sexual orientation, national origin, or any other category protected by applicable federal and state law, or local ordinance. Milestone also makes reasonable accommodations for disabled applicants and employees.
We welcome the unique background, culture, experiences, knowledge, innovation, self-expression and perspectives you can bring to our global community. Our recruitment team is looking forward to meeting you.
This position may be assigned to a client that requires all individuals on-site to have the COVID-19 vaccination. The individual must be fully vaccinated before starting work at such a client site.
