About 7shifts
7shifts is an all-in-one team management software platform designed for the restaurant industry. We're used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.
Role Overview
As the Senior Performance Marketing Manager at 7shifts, you'll build, manage, and optimize paid media campaigns across online and offline channels, leveraging your expertise to drive demand and generate efficient revenue. Reporting to the Sr. Manager, Integrated Marketing, you'll get to unleash your creativity, managing a multi-million dollar budget to drive experimentation across our inbound funnel, helping attract qualified traffic and leads. Collaborating with cross-functional teams, you'll develop campaigns tailored to our target audience and aligned with business goals, all while keeping a finger on the pulse to ensure our strategies are always on the cutting edge of marketing and technology.
Diversity Statement
We're building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.
Responsibilities
- Engineer and implement data-driven performance marketing plans to achieve strategic business objectives and KPIs set by Revenue Marketing
- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including paid search, display advertising, paid social, programmatic, OOH, and more
- Prepare, monitor, and analyze campaign performance, providing insights and recommendations for continuous improvement to enhance lead volume and revenue efficiency metrics
- Manage and allocate the digital marketing budget effectively to maximize ROI
- Work cross-functionally with Content, Design, Sales, Product, and external partners to ensure cohesive and effective marketing efforts
- Implement and manage A/B testing and other optimization methodologies to continuously improve campaign performance
- Utilize and manage various digital marketing tools (e.g., Google Analytics 4, Google Ads Editor, Meta Ads, LinkedIn Campaign Manager) to enhance campaign effectiveness and efficiency
Required Qualifications
- 4+ years of experience in a Performance Marketing role, managing and executing digital acquisition channels in a B2B SaaS or agency environment
- Hands-on experience building, managing, and optimizing paid media campaigns with $1m+ annual budgets
- Strong analytical skills with the ability to use data to inform decision-making and strategy development - you pay special attention to KPIs like MQLs, CPLs, MRR, CAC, and Payback, with a deep understanding of how to manipulate the data in spreadsheets
- Familiarity with digital acquisition channels including Google Ads, Bing Ads, Meta, LinkedIn, and Programmatic Display
- Strong understanding of the software buying journey with the ability to develop full-funnel media campaigns that drive awareness and lead to acquisition
- Experience collaborating in a CRO/testing-focused environment, while ideating or supporting experiments
- Excellent written and verbal communication skills, with the ability to create copy and to work with brand and design teams to build memorable and relevant creatives
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
Bonus Qualifications
- Previous experience in the restaurant-tech industry
- Experience with Asana or other project management tools
- Experience in a product-led growth company
Our Commitment to Team Members
- Opportunity: It's an exciting time to work at 7shifts—our product is evolving and our team is scaling quickly. Scale like this offers many unique learning opportunities in a short period of time, accelerating the professional growth of our team members
- Challenge: We're tackling real problems for restaurant owners and we're just getting started. Working at 7shifts means playing a key role in solving those problems and elevating an entire industry
- Culture: There's a reason we're one of the best workplaces in North America! We value integrity, adaptability and collaboration in an environment that moves quickly to drive incredible impact
- Equity: Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!
- Health and Wellness: Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
- Flexibility: Our team is intentional around how and where we work—whether that's remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer a flexible vacation policy to encourage everyone to recharge when they need it. Oh, and a '90 Day Shift' program that supports our team members in exploring the world
- Support: We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag to make it official! Plus, we take professional growth seriously and support this through coaching, IDPs, peer and leader feedback, internal promotions, and more
Closing
We thank you for your interest in joining the 7shifts team!
