Senior Digital Performance Marketing Manager, GWB Marketing and Communications

OCBC • Full-time • Singapore, Singapore • 3d ago

Description

We are now looking for a Senior Digital Marketing Manager.

We are looking for someone who is entrepreneurial, ambitious, and ready to roll up your sleeves and get involved and work with the team to take ownership of the digital marketing function and drive it forward. Armed with knowledgeable digital marketing skills and experience, you will have the opportunity to take full ownership to conceptualise, implement and optimize digital marketing campaigns for specific business units and spear head the business to achieve customers acquisitions and engagement targets.

How You Succeed

To succeed in this role, you will need to be able to develop and execute digital marketing strategies that drive business acquisition, increase usage of products and services, and build the OCBC brand. In close collaboration with cross-functional teams, you will design and execute targeted go-to-market plans that drive results. Additionally, you will be expected to track and optimize campaign performance, leveraging data-driven insights to inform and refine future marketing initiatives

What You Do

Create and execute comprehensive 360 B2B marketing campaigns, including but not limited to social media, email, SEO, SEM, display advertising, content marketing and offline activation that delivers against acquisition and/or retention objectives
Drive lifecycle marketing and personalised customer communications, to grow revenue and engagement among existing clients and convert them to long term high value customers
Define and develop the communication strategy to grow product usage by identifying upsell and cross-sell opportunities and ensure continuously adoption and usage
Drive business cadence through robust measurement and tracking of initiatives, optimizing the communication strategy and operational plans
Monitor and stay up-to-date on the latest trends and best practices in digital marketing

Job Qualifications

Who You Are

Minimum of 5 years of experience in digital marketing
Strong understanding of 360 B2B marketing, including social media, email, SEO, SEM, display advertising, and content marketing
With experience in email marketing or knowledge of marketing automation platforms such as Marketo/Eloqua/ Hubspot/Salesforce/Acoustic or other related software
Strong analytical skills, with proficiency in using Adobe Analytics and website content management systems
Prior experience in banking and finance industry a plus
Excellent communication (English and Mandarin), interpersonal skills and stakeholder management
A team player with strong communicating skills with the ability to convey complex ideas in clear concise manner verbally and in writing and must be comfortable with business and technical discussion
Ability to think, plan and execute through self-motivation and independence navigating in a fluid and ambiguous situations and comfortable working on multiple projects simultaneously in an organised way

Who You Work With

Global Wholesale Banking (GWB) serves the entire spectrum of customer segments, from large corporations to government entities, and half of all SMEs in Singapore. To help them achieve their potential, we offer simple, convenient, innovative solutions that take care of everything, from cash management to trade finance.

Who We Are

Singapore's longest established bank, we've been helping people and businesses get what they want from life since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we're on a journey of transformation. Embracing technology and creativity to become a future-ready learning organisation. But for all that change, our purpose remains: to enable people and communities to realise their aspirations.

And so whether you want innovate needs-based financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

What We Offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.