Overview
Gopuff is seeking an experienced Performance Marketer to join the Growth Marketing Team leading a range of performance media channels for Gopuff. This is an exciting new role with ample opportunity to shape the strategic and tactical framework for Gopuff to drive customer growth.
This person will be responsible for developing, executing, and optimizing paid media strategies to drive user acquisition for Gopuff. This role requires a strategic thinker with deep expertise in performance marketing channels, a data-driven mindset, and a passion for delivering measurable results. You will work closely with cross-functional teams to ensure our media efforts align with broader business goals and customer acquisition targets.
You Will
- Develop and Execute Acquisition Strategies: Design and implement comprehensive paid media campaigns across key channels including Google, Apple Search and Affiliates
- Optimize Media Performance: Continuously monitor and analyze campaign performance, making data-driven decisions to optimize for key KPIs such as CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend)
- Budget Management: Oversee and manage the acquisition budget, ensuring efficient allocation of resources across channels to maximize ROI
- Incrementality Testing and Experimentation: Partner with analytics to execute incrementality testing for acquisition efforts
- Cross-Functional Collaboration: Work closely with analytics, creative, and growth teams to ensure alignment on campaign objectives, messaging, and user journey optimizations
- Reporting and Insights: Prepare and present detailed reports on campaign performance, insights, and recommendations to senior leadership, highlighting successes and areas for improvement
- Form Strong Partnerships: Work closely with external media partners to form a strong collaboration to drive the business forward
You Have
- 6+ years of experience working as a Performance Marketing Manager, with a proven track record of driving customer acquisition and ideally some retention experience
- Strong experience in running Google channels and understanding best practice to deliver growth across Search, Performance Max, Shopping, UAC
- Experience with Apple Search and Affiliates is a plus
- Experience setting up incrementality studies for performance media, ideally with a retail focused app
- Excellent analytical skills, able to leverage data and metrics to drive performance improvement actions
- Flawless execution and an ability to work with XFN partners to drive impact for the business
- Ability to implement test & learn initiatives partnering with media partners and performance media agency
- Strong understanding of media attribution inclusive of privacy challenges and technical initiatives to help solve
Compensation
Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we'd reasonably expect to pay candidates. A candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. For additional information on this role's compensation package, please reach out to the designated recruiter for this role. Salary Range: $100,000 - $150,000
Benefits
We want to help our employees stay safe and healthy! We offer comprehensive medical, dental, and vision insurance, optional FSAs and HSA plans, 401k, commuter benefits, supplemental employee, spouse and child life insurance to all eligible employees.
We also offer*:
- Gopuff employee discount
- Career growth opportunities
- Internal rewards programs
- Annual performance appraisal and bonus
- Equity program *Not applicable for contractors or temporary employees.
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that's where we come in, delivering all your wants and needs in just minutes.
And now, we're assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you're hearing? Then join us on Team Blue.
Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
