Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
The Addressable Activation department serve as KINESSO's hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Director is accountable for the performance & pacing of their assigned brand(s) and customizes departmental standards & process to fit client needs. They act as a point of escalation and are the go-to experts both internally and externally for matters of complex setup, optimization, and platform nuances. Successful applicants must have a deep expertise across a variety of client KPIs and buying platforms. Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. A history of team management/mentorship and a comfort with internal/external-facing communication are a must!
Responsibilities
- Customer/Client Management: Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager
- Vendor Relationship Management: Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection
- Discipline-Specific Tasks: Ensures departmental standards and process are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos
- Platform Reporting: Supervises design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting
- Solutions Innovation: Develops long-term solutions for clients including custom data management solutions and data solutions
- Has accountability for the performance and business results of multiple client accounts; guides account decisions, strategies and thought leadership, budget spending and staffing for region
- Tactically manages multiple teams of subordinate managers; has responsibility for hiring, performance appraisals, coaching and career development
- Establishes and monitors standards, processes, and communications; develops departmental plans, business, and/or organizational priorities
Required Skills & Experience
- Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
- Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)
- Proven ability to assess and rank issues and tasks in order of importance for taking action
- Experience serving as the first point of escalation in client issues
- Owns full IPG relationships for clients across all lines of business
- Advanced knowledge of technology or measurement ad tech solutions, including platforms
- Intermediate knowledge and skills in data analysis
- Confident collaborating with others and creating environment to welcome others' ideas
- Experience with Project / Account Management
- Advanced communication skills; clear and succinct communication
- KINESSO does not require candidates to have a college degree
Desired Skills & Experience
- Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
- Experience with managing existing business relationships, partnerships, and alliances internally and externally
- Applies a solid foundation to varying situations
- Applies advanced knowledge and perceives deviations from the normal pattern
Salary Range
$150,000-$160,000
