Introduction
The Performance Marketing Lead is responsible for the success of organic media strategies and paid advertising across all digital platforms.
The ideal candidate will have experience in aesthetic medicine advertising, with a proven track record of managing multiple concurrent large-scale marketing campaigns.
Job Responsibilities
- Plans and executes all digital acquisition activities using ads platforms including SEM, social media, display advertising campaigns, programmatic marketing, etc.
- Develops country-specific budget to reach the target CAC & CPL.
- Sets up and monitors digital tracking for both existing and new platforms.
- Plans and implement A/B tests to optimize campaign performance from the outset.
- Identifies best-performing content & provides regular recommendations to content creation teams.
- Daily review of audience targeting for cold, warm, and hot phase of the marketing funnel, implementing necessary optimizations to focus on the most potential audiences.
- Evaluates end-to-end customer experience and regularly optimizes marketing funnel to reduce drop-off points throughout the customer journey.
- Measures and reports on the performance of B2B and B2C digital marketing campaigns, assessing results against ROI and optimizing expenditure accordingly.
- Analyzes data & provides actionable insights to sales, marketing, and business development teams.
- Suggests new digital channels that have the potential to increase customer acquisition.
Qualifications & Requirements
- Bachelor's degree (or higher) with a strong quantitative background.
- Minimum 3-5 years of experience in performance marketing, preferably in the aesthetic industry.
- Proficient in using digital ads platforms such as Meta, Google, Snapchat, TikTok, and X.
- Experience in setting up platform integration for tracking purposes.
- Creative in identifying target audiences & excluding irrelevant audiences.
- Masters digital reporting tools such as Google analytics & Social Media Ads reports.
- Strong analytical skills and data-driven thinking, with the ability to identify the key metrics at each stage of the campaign.
- The ability to visualize data reports using tools such as Google Data Studio would be a plus.
- Basic understanding of organic acquisition and Search Engine Optimization (SEO).
