About the opportunity:
Who are we? ATG is leading the transformation of the multi-billion-dollar global auction industry. The company has grown rapidly over the last 7 years, expanding from ~$18m of revenue and $3m of profits seven years ago to over $170m of revenue and over $80m of profits today. The company IPO’d in 2021 and has had a successful run both during the Covid period and after. ATG is early in our journey to establish a hugely influential global internet company that is revolutionizing one of the last industries in the world yet to move significantly online.
What do we do?
ATG connects thousands of auction houses, listing millions of items worth over $15 billion annually (and growing!), to buyers in over 170 countries around the world. These buyers generate over 100 million bids a year for our sellers, helping them achieve maximum value for the goods they sell.
We help auctioneers sell everything from medieval swords to combine harvesters, paintings and decorative art through to classic cars, furniture, and Caterpillar forklifts. We do this through 8 marketplaces that leverage our online auction technologies. We make auctioneers more efficient; we make small companies big by bringing them access to millions of bidders they could never find on their own, and we bring them technology they could never afford alone. We bring bidders choice of unique and specialized items, convenience, and trust. And we do it all in a shared success model that accelerates growth of the circular economy and sustainable buying. With ATG, our buyers and sellers win but so too does the planet! We have ethical ambition and it’s something our employees value and is a key part of who we are… as well as being a high growth marketplace company with excellent competitive positioning!
Where are we now?
ATG achieved “first mover advantage” in each of the sectors we serve. As such, we have benefited from incredible network effects meaning that as we brought the most sellers, we attracted more buyers and as we brought more buyers, we then organically attracted more sellers. This symbiotic relationship has been pivotal to our profitable growth.
ATG established a vision that has 3 big strategic phases for how we will lead the transformation of the auction industry. Phase 1 was assembling the critical mass of marketplaces and technologies that would serve as the foundation on which we would build. It enabled us to capitalize on the network effects and set ourselves apart from competitors. We are now in Phase 2. Here, we are building out eCommerce basics, following the well-trodden path of online marketplace development—improved UI and UX, implementing best practice conversion funnel actions, improving trust, adding payment and shipping options, and much more. The goal is: Maximize Quality Bidders.
What are we hiring for?
We’re looking for an exceptional Senior Growth Marketing Manager to lead and optimize our customer acquisition, retention, and growth strategies across multiple channels. You are a strategic thinker with the nuanced ability to execute plans that keep the customer at the center. As a key contributor to our team, you will play a critical role in attracting and retaining customers, and enhancing the overall customer experience in ways that directly translate to revenue growth.
With your expertise, you’ll identify opportunities, craft data-driven campaigns, and deliver measurable results that align with our ambitious goals. This role will report to the VP of Growth Marketing, working closely with marketing, product marketing, and sales teams. This is a hybrid position based in New York with up to two days in office, but remote could be considered for the right person.
Who are we looking for?
We’re seeking a strategic and results-oriented marketing professional with a proven track record in growth marketing, preferably within two-sided marketplace environments. You are passionate about driving measurable outcomes through innovative strategies and thrive in a fast-paced, collaborative environment.
You possess a deep understanding of customer behavior, a data-first mindset, and a knack for identifying and capitalizing on opportunities for growth. You’re not just a marketer – you're a business partner who can align marketing efforts with overarching business goals, inspire cross-functional collaboration, and foster a culture of continuous optimization. You are entrepreneurial, hands-on, and driven to make a measurable impact.
What we offer you!
If you like what you’ve read above, then you are likely someone who’s already seen real success in your career and hopefully can tell this is a place where you can continue or expand on that success as you build your career. What we offer, we believe is unique. We are big enough to have real resources to put against our strategy and small enough where you will KNOW you are making an impact.
We are large enough to have IPO’d but are still very early in our journey as a business so you are still part of shaping all that ATG is and will become. We don’t just talk about our culture; we actively cultivate it and seek people who fit it—our employee NPS scores in the high 80s reflect this. Our brand, while known in niche areas today, will one day be a global brand. And YOUR personal brand equity will grow alongside ours. And finally, as we succeed, you will share in that success since every ATG employee is a shareholder. And so, now onto some of the concrete responsibilities and expectations of the role.
About the role
As the Senior Growth Marketing Manager, you’ll own the strategy and execution of initiatives that drive growth across our marketplaces. Your role will span the entire marketing funnel—from driving awareness and acquisition to improving engagement, conversion, and retention.
You will champion a customer-centric approach across all marketing initiatives and lead collaborative efforts to deliver effective marketing campaigns and programs, leveraging data and best practices to maximize ROI and create exceptional customer experiences.
Your key responsibilities will be:
- Lead the development, execution and optimization of multi-channel growth marketing strategies that attract and retain high-quality bidders for auction partners, drive gross merchandise value (GMV) growth, and increase customer lifetime value.
- Develop and execute testing and optimization frameworks to validate initiatives and creatively explore and test programs, messaging and experiences that drive continuous improvement up and down the customer funnel.
- Partner with marketing colleagues to ensure consistent and compelling brand narratives across all digital channels, including email, social, content hub.
- Partner with the product marketing team to drive effective messaging, define strategies, and execute toward shared KPIs.
- Deepen our understanding of customer behavior and market trends to inform targeting, segmentation, and messaging strategies that improve funnel efficacy and revenue growth.
- Act as a business owner of your channels and programs; manage forecasts and ROI, measure performance and optimize for the best outcomes.
- Develop reports and dashboards to track KPIs (with analytics partners), share actionable insights, and report on the effectiveness of growth strategies.
Your skills and experience:
- 5+ years of experience in a Growth Marketing role with demonstrated success in developing and executing customer acquisition and retention strategies across a variety of marketing channels, preferably within a two-sided marketplace environment.
- Fluency across the marketing channel mix with a full understanding of marketing principles and their purposes across the funnel.
- Expertise building and scaling successful email and SMS strategies (eg Salesforce Marketing Cloud, Sailthru, Marketo) tailored to key customer cohorts that drive GMV growth.
- Expertise in designing and implementing A/B tests, growth experiments, measuring results and using outcomes to optimize and scale successful tactics.
- Strong analytical ability and commercial acumen. You excel at using and analyzing large data sets to illustrate the intricacies of the customer journey and develop insights to improve funnel efficacy.
- Demonstrated ability to achieve ambitious goals and targets while managing competing priorities.
- Excellent copywriting skills and a keen eye for detail and effective marketing material.
- Effective cross-functional collaborator and have exceptional communication skills (written and verbal) with the ability to tailor messaging to resonate with specific audiences, and convey complex concepts in clear, compelling terms to all levels of experience.
