What Success Looks Like In This Role
Develop long and short-term paid media strategies for maximum impact.
Execute a combination of audience development, segmentation, and hyper targeting campaigns to reach ideal customers across business lines.
Manage campaign development and deployment across vendors, platforms and internal stakeholders.
Contribute to ABM campaign development and execution with stakeholders and vendors.
Coordinate and manage ad creative trafficking across vendors and platforms.
Monitor and optimize paid media campaigns across various channels, including programmatic, CTV, OOH and other industry-standard channels.
Manage budgets; monitor and adjust spend in real time across multiple tracking tools.
Maintain measurement strategies for campaigns, leveraging using UTMs/SFDC campaign codes and other methods.
Identify innovative ways to reach target audiences leveraging various media channels.
Research and report relevant trends in cross-channel tactics and platforms, including social, search, programmatic, OOH, DOOH, Tier 1 pubs, endemic, etc.
Manage billing and invoice process with media vendors.
Own communication and recurring meetings with media vendors and other partners.
Collaborate with cross-functional teams, including content, creative, communications/PR, web publishing, and social, to align paid media efforts with overall marketing goals.
Stay on top of paid media best practices and general marketing trends.
You will be successful in this role if you have:
- Bachelor's degree in Marketing, Business, or a related field.
- Expert knowledge of paid media strategy development, campaign creation, management and optimization.
- 5+ years experience running B-B global media campaigns across: social, search, programmatic, OOH, DOOH, Tier 1 pubs, endemic, etc.
- Possess a understanding of omnichannel paid media strategies on a global scale.
- 3+ yrs experience running ABM campaigns.
- Excellent project and time management skills.
- Ability to thrive in a remote work environment.
- Effective communication and collaboration skills.
- Knowledge of website analytics measurement methodology and measurement platforms, including Google Analytics and Campaign Manager 360.
- Knowledge of common ad platforms to support and execute across channels when team members are out, specific to B-B (LinkedIn, search, programmatic).
- Strong analytical, results-driven mindset.
- Excellent writing and presentation skills.
This role may require access to export-controlled commodities and technology.
Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers.
If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4).
US job seekers can find more information about Unisys’ EEO commitment here.
