Paid Social Manager
This is a role for a Marcus Thomas client, Gravity Global: www.gravityglobal.com Reports To: Lour Roberts, David Muncie, and Rick Sandouk. Location: Argentina, Colombia.
WORKING ARRANGEMENT
Remote
ABOUT GRAVITY GLOBAL
Gravity Global is the world’s most awarded marketing consultancy working with complex brands in complex markets. A full-service, integrated brand-to-demand marketing consultancy. With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organization.
THE ROLE
As a Paid Social Manager at Gravity Global, you will play a crucial role in planning, executing, and optimizing our clients' paid social campaigns, as well as preparing reports and presentations.
RESPONSIBILITIES
- Develop and execute effective paid social campaigns across various platforms, including Meta, LinkedIn, TikTok, Pinterest and other paid social channels.
- Conduct thorough audience research and segmentation, and competitor analysis to identify opportunities to optimize campaign performance.
- Audit and implement conversion tracking and performance measurement strategies to analyze campaign data and make data-driven decisions for ongoing optimization.
- Monitor and analyze campaign performance metrics, such as budget pacing, CTR, CPC, conversion rates, and so on, to identify areas for growth.
- Collaborate with content and design teams to ensure that ads and landing pages are optimized for maximum impact and relevance.
- Stay informed on industry trends, best practices, and algorithm changes to maintain competitive edge and deliver innovative solutions to clients.
- Conduct A/B tests and experiments to optimize ad performance and identify winning strategies.
- Provide regular reports and performance insights to clients and internal stakeholders, highlighting achievements and suggesting future strategies.
- Collaborate with account management and planning teams to understand clients’ business goals, marketing objectives, and develop integrated marketing strategies.
- Assist in the development of paid social proposals and pitches for potential clients.
- Participate in team meetings, knowledge-sharing sessions, and contribute to the overall growth of and success of the agency.
STANDARD QUALIFICATIONS
- Bachelor's degree in Marketing, Business, or equivalent work experience.
- 3-5 years proven experience in managing successful paid social campaigns, preferably in an agency setting.
- Paid search experience a plus.
- B2B and B2C experience.
- Strong analytical skills and the ability to interpret and draw insights from data to optimize campaigns effectively.
- Excellent communication and presentation skills, with the ability to articulate complex concepts to clients and team members.
- Results-driven mindset with a focus on achieving measurable outcomes for clients.
- Up to date with the latest trends, tools, and best practices in paid social and digital marketing.
- A passion for continuous learning and proactive approach to problem-solving.
- Proficiency in Microsoft Office Suite (e.g., Excel, PowerPoint, etc.).
REASONS YOU’LL LOVE WORKING AT GRAVITY GLOBAL
- Earn a competitive salary in USD
- Contractor will receive compensated non-billable hours to support flexibility and work-life balance
- Summer Fridays
- Global career development opportunities
INTERVIEW PROCESS
Our interview process is designed to help us understand your fit for the role and for you to learn about Gravity Global. It usually involves these steps:
- Resume Review
- Conversation with Marcus Thomas’ Talent Team
- Technical Assessment
- Conversation with Marcus Thomas’ Media Director
- Panel interview by Gravity Global
- Final Selection by Gravity Global
