Job Description
The Growth Marketing team is seeking a creative and data-oriented Demand Generation Specialist to join its dynamic team. The Demand Generation Specialist will play a pivotal role in supporting the development of high-performing demand generation campaigns in collaboration with cross-functional teams to generate new leads and enhance product adoption. They will assist in the planning and execution of paid media campaigns, organic search and social campaigns, nurture journeys and email automation, and analyzing performance analytics. We are looking for a strong individual contributor to apply creativity and innovation to our growth marketing organization.
What you do
- You will support the development of high-performing demand generation campaigns (email, PPC, display, landing pages) in collaboration with cross-functional teams such as Product Marketing, and Sales to generate new leads and enhance product adoption.
- You will participate in the planning and execution of paid digital advertising campaigns, including PPC, display, and social media advertising — including the collaboration with internal team members and external agencies and vendors.
- You will analyze and report on past campaign performance, translating insights into strategic optimizations to improve conversion funnel.
- You will execute email marketing campaigns, including audience segmentation, A/B testing, and campaign optimization.
- You will collaborate with the marketing team to maintain marketing automation best practices, including list management, email deliverability, optimization, and data quality and hygiene.
- You will work with internal teams to drive the performance of demand generation campaigns.
- You are passionate about building, automating, and improving customer cross-sell and upsell campaigns to drive adoption of additional product features and offerings.
- You will develop a deep understanding of the Altrata brand message and client use-cases for all our products.
Who You Are
- 2-5 years of experience as a demand generation specialist ideally at a SaaS company.
- Strong skills in managing paid media campaigns.
- Strong project management skills, including being able to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.
- Previous experience with Pardot strongly preferred.
- Experience in various email automation tools (e.g. Intercom, Mailchimp, Marketo, Outreach, etc).
- Experience with creating and managing email campaigns and email audience segmentation.
- Preferred experience in various data analytics reporting tools (e.g. Salesforce, Google Tag Manager, Google Analytics 4, etc).
About Altrata
Altrata is a global leader in people intelligence. It includes more than 100 million profiles on wealthy individuals around the world and more than 12 million profiles on senior decision makers, board members and c-suite leaders. Altrata provides intelligence on the people who are most impactful to our clients’ success. Advanced integration solutions allow deeper insights and access to billions of connections helping clients close more deals, manage risk, and identify up and coming talent quickly. Our data is actionable, accurate, and comprehensive. Powered by a global team of more than 400 researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections.
Altrata™ is comprised of five distinct offerings: BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X. Altrata is actively committed to promoting, fostering, and nurturing a diverse and inclusive environment, and all applicants will receive equal consideration regardless of race, sex, religion, color, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We recognize that these types of statements appear often in job descriptions. At Altrata, we really and truly mean it.
