Location
Mexico City / Hybrid
About Us
MindgruveMacarta is a digital marketing agency providing consultancy to global brands. With years of experience in sales channel management, content optimization, and advertising, we leverage proven technology to increase revenue and profitability for our clients. Today, we are recognized by Inc. 5,000 as one of America's fastest-growing companies, with over 100 members worldwide. Our headquarters are in San Diego, with offices in Denver, Madrid, Amsterdam, Mexico City, and São Paulo.
We are looking for a detail-oriented and data-driven Paid Social Media Specialist to join our dynamic marketing team and drive the success of our social media advertising efforts.
Job Summary
MindgruveMacarta is seeking a self-motivated, results-driven Paid Social Planner. Our ideal candidate will proactively identify opportunities within the Paid Social space while staying up to date on the latest trends and best practices within the industry.
What You’ll Do Here
- Develop, monitor and evaluate paid social media campaigns and strategies
- Identify target audiences and understand where and how to reach them
- Manage paid social budgets, pacing, and tracking to ensure complete delivery while reaching client goals and KPIs (inclusive of trafficking and campaign optimizations)
- Create data-driven insights using client-facing dashboards, paid social platforms and website data
- Follow industry best practices and incorporate them into campaign strategies
- Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results on a weekly, monthly and quarterly basis
- Present performance reports and strategy recommendations to clients, as needed
- Build and maintain an understanding of current topics in Social Media, web analytics, data management, tools and technologies related to teams core responsibilities.
We Need a Person With
- A 4-year college degree and 2-4 years of social media planning and/or buying experience at an advertising agency, and/or consulting firm, and/or corporate marketing department in an analytical or marketing capacity
- Experience managing paid campaigns across various social media platforms (Required - Meta; Preferred - LinkedIn, Reddit, TikTok, etc.)
- Exposure to various mediums preferred (Digital, Paid Search)
- Familiarity with Campaign Manager 360 or comparable ad serving technology
- A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
- Exposure to Big Data and the challenges associated with harnessing data to drive insight
- Ability to work both independently and in a team environment
- Professional and personal integrity
- Excellent verbal and written communication skills
What We Offer
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Flexible hours.
