Senior Marketer, Campaign Activation - Demand Generation

Thomson Reuters • Full-time • Mexico City, Mexico • 5d ago

Job Description

Are you passionate about the chance to bring your experience to a world-class company that is market-leading for both content and technology? If yes, we are looking for you!

As a Senior Marketer on the Demand Generation Campaign Activation team, you will partner with Campaign Planners and stakeholders across the wider marketing organization to activate, optimize and measure marketing programs to fuel growth in Thomson Reuters. You will coordinate and be accountable for a wide range of essential activities necessary to execute and optimize multi-channel initiatives, while keeping Thomson Reuters customers front and center.

About The Role

In this opportunity as a Senior Marketer, Campaign Activation - Demand Generation you will:

Collaborate with campaign planning and marketing strategy to build and execute tactical strategies that support campaign plans, generating demand to meet lead and revenue targets.
Standardize and enhance data for effective lead flow and management, ensuring accurate and prompt routing of leads across different segments in collaboration with partners.
Manage fulfillment of rewards and customer incentive programs, ensuring timely deliverables, inventory management, reporting, and process consistency.
Analyze performance of integrated channel initiatives (e.g., digital, social, email, events) to improve tactics, develop best practice documentation.
Create and automate reports and scorecards from different sources to produce insightful key metrics that drive optimizations of current processes.
Serve as project manager for campaign deliverables, ensuring execution aligns with strategic goals and timelines, and creatively problem-solve to ensure smooth program execution.
Understand and align tactics with the customer journey to create seamless experiences, attracting and nurturing leads while accelerating opportunities for Sales.
Collaborate with cross-functional teams to evaluate campaign performance, document best practices for playbook development, and meet/improve performance benchmarks.

About You

You’re a fit for the role if your background includes:

BA or BS degree in marketing, industrial engineering marketing oriented or related field with marketing data analytic experience.
4+ years of experience in marketing activation, channel implementation and optimization.
Good understanding of modern demand generation technologies and systems.
Highly skilled in Microsoft Office, advanced Excel is a MUST.
Experience in Eloqua, SalesForce, 6Sense, Workfront, Snowflake, AI mkt tools and Anaplan a plus!
Strong project management skills; outstanding communicator.
Ability to manage multiple deliverables simultaneously.
Strong collaboration, teamwork and relationship building skills across multiple levels and functions in the organization.
Passion for accurate follow-through of program details (while still maintaining team speed).
Team player with a growth mindset and track record of proactively helping teams achieve objectives.

Application Instructions

To apply, please upload your updated resume in English.

Location

CDMX

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social, and Governance (ESG) initiatives for local and global impact.
Purpose-Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Company Overview

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.