About Our Company
LemFi (YC S21, Series A) is a financial technology company reshaping how the diaspora community in North America, Europe and the United Kingdom move their money globally.
We build products and services that allow our customers to send, receive, manage and do more with their money in one app. We are 1 Million Customers and more strong, come join us to help build the future of financial services for immigrants across the globe.
Who You Are
You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.
Job Summary
The ideal candidate will be someone who has helped launch a new product to a new market, someone with events marketing experience and partnership development.
- You are entrepreneurial and a self starter
- You take risks and are not afraid to try something new
- You are tenacious and find a way to win
- You are results oriented and data-drive
- You are quick to adapt to a new cultural environment and comfortable immersing yourself
- You are bias to action, critical in your thinking and independent
- You are persuasive and communicate clearly to do so
- Ambitious targets don’t scare you!
- Are willing to travel and work some weekends
Responsibilities
Brand Advocacy:
- User Acquisition:
- Develop and execute comprehensive user acquisition strategies tailored to assigned markets
- Utilise and efficiently manage a mix of online and offline channels, including social media, community events, partnerships, and digital marketing campaigns to attract new users.
- Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results.
- Community Engagement:
- Lead community-focused actions to build and nurture a strong and engaged user base.
- Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services.
- Create and manage relationships with different types of community partners.
- Partnership Development:
- Identify and establish partnerships with relevant businesses and organisations to drive user growth.
- Negotiate and manage partnerships to ensure mutual benefits and successful collaborations.
- Market Research and Insights:
- Conduct market research to understand the needs, preferences, and behaviours of the communities we serve.
- Provide insights and feedback to the product and marketing teams to refine Lemfi’s offerings and messaging.
- Serve as the advocate and voice of the user internally.
- Act as a brand ambassador for Lemfi, representing the company with professionalism and enthusiasm.
- Promote LemFi’s mission, values, and services through various communication channels.
Requirements
- At least 5 years of work experience, working in fast-paced environments.
- A sales, growth and/or marketing experience is a plus.
- You will be successful if you are entrepreneurial, ambitious, have a good work ethic and the discipline to learn and succeed.
- And you are used to working against targets.
- Good analytical skills
- Strong understanding of African communities in Canada.
- Excellent communication and interpersonal skills.
- Ability to think creatively and strategically to solve problems and drive growth.
- Self-motivated, proactive, and able to work independently in a remote setting.
- Location- Toronto
