Summary
Position Summary
Analyst - Demand Generation
Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cutting-edge products and services that deliver outstanding value and that are global in vision and scope? If yes, we need your expertise!
About Demand Generation
Demand Generation offers innovative solutions that enable CMG to execute with agility, drive closed-looped marketing, and achieve operational excellence; optimizes data, tools, people, and process.
- Partners with various CMG channels to deliver data-driven insights in the form of dashboards/reports, which help make informed decisions
- Provides end-to-end support around database management, reporting, and maintenance activities
- Proactively identifies opportunities for automation and reporting
Work you will do
Your responsibilities and role demand:
- Develop and executes campaigns for account/contact based marketing, lead generation, lead nurturing and understand the campaign objectives
- Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
- Must be able to define KPIs, create reports, and analyze campaign performance. Also, should be able to create recommendations to continuously improve campaign
- Should be proficient with managing marketing automation processes and proactively research and implement latest best practices and strategies
- Should be able to perform A/B testing to define and execute enhancements to boost productivity, conversion rates, programs/campaign ROI
- Define and implement new marketing automation methodologies that will maximize efficiency
- Define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance
Skills & Experience required:
- 3+ years' experience in the technology aspects of Digital Marketing, Marketing Automation, B2B demand generation, and Sales Enablement
- Hands on experience in creation of medium to complex campaigns
- Expertise in creation of Assets like segments, shared lists, shared filters & email templates
- Knowledge on HTML, JavaScript, CSS
- Creation of insights reports and scheduling them to provide regular updates to stakeholders
- Understanding of marketing, sales, customer/client experience domains and best practices would be helpful.
Mandatory:
- 3+ years of experience in years of experience in the technology industry, spread across technical and functional roles
- Minimum of 2 years relevant experience in Eloqua or similar marketing automation tools
Educational Requirements:
Bachelor's degree, preferably in Computer Science, Information Technology, Computer Engineering, or related IT discipline; or equivalent experience.
In addition, successful candidates will also have the following preferred skills:
- Ability to work independently, manage small engagements or parts of large engagements
- Strong problem solving and troubleshooting skills with the ability to exercise mature judgment
Recruiting tips
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Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our people and culture
Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.
Our purpose
Deloitte’s purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments. Learn more about Deloitte's purpose, commitments, and impact.
Professional development
From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
Requisition code: 180989
