Product Growth Marketing Manager, Spend

Rippling • Full-time • San Francisco, California, United States • $110k - $168k / year • 5d ago

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About The Role

Scaling to $1B ARR and beyond means we need to scale a cross sell engine that optimizes growth across multiple product lines, buyer segments and personas across our customer base. That’s where you come in.

As a growth manager, you’ll own a slice of the business:

Being accountable as the business unit owner for cross-sell revenue for our Spend product line
Establishing the strategy to reach your KPIs
Collaborating closely with sales and cross-functional team members to bring the strategy to fruition
Building the programs / campaigns delivering impact
You’ll be the point-person at Rippling for your cross-sell business line
Your initiatives will directly affect LTV and net dollar retention
This role is highly cross-functional
You’ll partner closely with our engineering, revenue operations, analytics, marketing operations, and sales teams to help Rippling win

What You Will Do

Develop campaign strategy across a variety of channels
Deeply understand our products and customer pain points to conceptualize customer journeys that maximize cross-sell success
You’ll help scale channels and find new opportunities from the data and qualitative signals to optimize our cross-sell machine
Own end-to-end campaign execution
You’ll manage our Spend cross-sell programs inclusive of launching, reporting, experimenting, and optimizing campaigns geared towards various audiences
You’ll define audiences and behavioral triggers, project manage copy and creative development, and report on the results
Build and manage relationships
You’ll need to partner closely with our internal teams across brand, analytics, product management, product marketing, sales and more in order to succeed in this role
Proactively share insights across the organization
Ensure cross-functional alignment by proactively keeping everyone in the loop on performance, building alignment, & setting shared priorities

What You Will Need

4+ years of experience in a fast-paced, data-driven role like consulting, product, investment banking, or bizops
Experience analyzing data to drive business strategy
You’ll need to translate both quantitative data (SQL, Excel) and qualitative observations into actionable insights
Superb cross-functional collaboration and project management skills
You’ll drive initiatives that span marketing, sales, data science, engineering, product, brand, and marketing ops
A hacker’s mentality with structured problem-solving skills
We place a big emphasis on creativity matched with the ability to break down an ambiguous problem into solvable components
Stellar written and verbal communication skills
You have an eye for good email & ad copy, and know how to get in the heads of our customers
Taking initiative is second nature to you
Without prompting, you’ll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions
Bias to speed
We move very quickly, and will expect you to set a similar pace for your product area

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.

Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.