CRM Marketer/Digital Growth Marketer (Japan)
Are you dreaming about an entrepreneurial challenge where you drive your business and have a real impact on Japan and the young Japanese people’s future? Please continue reading to learn how you can join our business of Opening the World Through Education, bringing Japan to the world and the world back to Japan.
In this role you will be responsible of a team and lead our mission to drive big growth in Japan the coming years. Japan has been selected as one of our future top markets and we need a strong, ambitious and hungry leader to take on this mission.
Background/Experience:
- Business/Marketing Degree
- Solid experience and understanding of marketing, data and technology
- Highly analytical with ability to make sense of ambiguous data
- Expertise in identifying and prioritizing what drives conversion or reduces drop-offs
- Skilled in developing LINE-based customer service programs and chatbots
- Proficient in marketing analytics
- Proficient in creating and managing content calendars, with a focus on executing seasonal campaigns
- Experience coordinating with content teams and developers
- Experienced in CRM marketing (Salesforce a plus)
- Knowledgeable in designing strategies that bridge offline and online marketing channels
- Experience in building digital campaigns to create marketing qualified leads
- For example 3-5 years experience in start-ups, 5-7 years in medium/big enterprises
- For example experience in creative/digital marketing agency with exposure to multiple industries
- Experience of ‘guerilla marketing’ and ‘growth hacking’
- Japanese native or JLPT N1
Responsibilities:
- Develop a LINE strategy that holistically connects all stages of the customer journey from awareness, consideration, conversion to departure, return and retention
- Prepare a lead acquisition strategy to drive followers onto EF Japan’s LINE platform, including through channels such as organic and paid
- Drive an active and agile digital customer journey quickly adapting to changes in the LINE platform (and other significant platforms) and the Japanese market, while identifying top-tier customer experience examples that can be tailored for EF
- Design audience segmentations based on thorough analysis of the customer journey and pain-points/opportunities in the marketing and sales funnel
- Design and configure appropriate customer journeys for these audiences and iterate on these journeys through continuous A/B testing
- Design and prepare all inputs for local digital marketing campaigns with a primary focus on LINE
- Prepare briefs and coordinate with the Central marketing team in Zurich to create relevant content to support the customer at each stage of the customer’s journey
- Drive automation and customer self-service through the configuration of a chatbot for both marketing, sales and customer support purposes
Technical Skills:
- Proficiency in LINE API
- Sales Force Integration
- Managing Sales Force environments
- Experience with integrating Salesforce with external applications, specifically LINE
- Knowledge of tools to facilitate for seamless data flow between LINE and Salesforce
- CRM functionality
- Workflow automation
LINE APP:
- LINE API proficiency
- Integration skills
- BOT development
- User engagement strategies
- Analytics and reporting
Marketing Knowledge:
- Digital marketing, digital customer journeys
- Experience with CRM tools and customer journey mapping
- Engagement metrics
- Content marketing
- Social media marketing
- Customer segmentation
- Campaign management
- Localization and cultural understanding
- Marketing Cloud
- PPC
Data Management
- Skills in data analysis and reporting
- Familiarity with database management
- Data Cloud
About You
You are the type of person who owns ideas and runs with them. When you are stuck, you always believe there is a creative way around almost any obstacle. And at the end of the day, you haven’t lost your ability to laugh. You trust your gut. You love what you do and want to collaborate with the best and brightest team members you can imagine. You are not afraid of rolling up your sleeves and you are a strong believer in leading by example.
WHY YOU WILL LOVE WORKING WITH US
- It’s not just a job – it’s a way of life and a chance to make real impact on Japan!
- Exciting opportunities for growth, e.g., international training, seminars
- Encouragement of personal aspirations and great results with many job-opportunities both locally and around the world
- Make an impact: come to work and help change the world every single day. We believe that education can break down barriers of language, culture, and geography and we are proud of the role that we can play in that
- Have fun! Connect with colleagues at regular company parties and events, or over coffees, lunches or why not a beer
About Us
We are travelers, innovators, doers, and entrepreneurs. We are open, collaborative, dedicated and passionate about our mission to open the world through education. We love to work, but never forget to have fun!
We are 52,000 staff, faculty, and teachers, working in 500 offices and schools across 54 countries. While we continue to grow, we strive to stay small to ensure agility, smart thinking and a fun place to work. For the past 50 years, EF has grown to include a range of programs that give students of all ages the freedom and confidence to explore the world through language, travel, and education.
We commit to carbon offsetting, inclusion and belonging across races, ethnicity, gender identity, sexual orientation, age and religion. To learn more about what global Impact means for us, please go to www.ef.com/impact.
Apply now and start contributing in being the change in Education Travel!
What we do in under two minutes: We are EF Education First - YouTube
