Since its launch in 1993
With a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic.
Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more.
Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Tapestry
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
Company Ethos
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job title
Digital Commerce Performance Marketing Assistant Manager
Report to
Digital Commerce Senior Manager
Location
Tokyo
Primary Purpose
Our digital commerce marketing initiatives include search marketing (including SEO), direct marketing (email and brand app), affiliate marketing, and retargeting program.
This position requires a comprehensive understanding of the entire marketing journey from the initial touchpoint to conversion and retention within the full funnel marketing framework.
The position will report to the Senior Manager of Digital Commerce and support various analytics initiatives by utilizing both internal and external analytics tools on top of daily performance marketing management.
This position is also responsible for liaising with the Tapestry Digital COE team to learn and optimize marketing solutions, and also requires a strong partnership with Kate Spade brand marketing, Customer Experience team to reach the brand initiatives together.
Key Responsibilities
- Support digital commerce store leaders (Brand.com, 3rd party platforms) in achieving revenue targets by setting traffic goals together.
- Assist the Senior Manager in developing comprehensive digital commerce marketing strategies and performance marketing budget.
- Collaborate with the brand marketing team and proactively engage media agencies to plan, execute, and evaluate marketing campaigns that significantly impact digital store traffic and sales.
- Establish standards for digital commerce and marketing channel reports, including metrics, data sources, and analytics formats.
- Conduct data analysis and reporting for stakeholders (eCommerce, Marketing, CRM, and Digital teams), driving the PDCA cycle collaboratively.
- Provide recommendations and create test plans for various marketing tactics to optimize budget efficiency while achieving revenue and acquisition goals.
- Develop and execute prospecting/list growth campaigns using online marketing channels to build the customer database, in close collaboration with the CRM team.
- Stay updated on marketing best practices and monitor competitors.
Qualifications
- Bachelor’s degree required
- 2-3+ years relevant experience in a direct to consumer business
- Business level writing/reading English skills and native in Japanese
- Skills in Microsoft Office (Word, Excel, PowerPoint) and Google Analytics are must
- Multi-brand client management a plus
- Highly Analytical and problem solving skills
- Ability to work in a highly collaborative environment
- Experience or an understanding on various digital marketing tools is a plus
Our Competencies for All Employees
- Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Equal Opportunity Employer
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration.
These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Visit Kate Spade at www.katespade.com.
