Growth Marketing Specialist

Prenetics • Full-time • Kuala Lumpur, Kuala Lumpur, Malaysia • 1w ago

About Prenetics

Prenetics (NASDAQ:PRE), a leading health sciences company, is dedicated to advancing consumer and clinical health. Our consumer initiative is led by IM8, a new health and wellness brand, and Europa, one of the top sports distribution companies in the USA. Our clinical division is led by Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, focused on multi-cancer early detection technologies. This is followed by ACT Genomics, which has achieved FDA clearance for comprehensive genomic profiling of solid tumors, and CircleDNA, which uses NGS to offer comprehensive DNA tests. Each of Prenetics' units synergistically enhances our global impact on health, embodying our commitment to ‘enhancing life through science'.

About IM8

IM8 Health, co-founded by global icon David Beckham, is a pioneering brand at the intersection of wellness and innovation. Our mission is to empower individuals with cutting-edge health solutions that are accessible, sustainable, and personalized to support everyday wellness. By combining our passion for health with a commitment to innovation, IM8 Health is redefining the future of well-being. Join our dynamic team and be part of a brand that's making a lasting impact on health and lives globally.

Position Overview

The Growth Marketing Specialist will be responsible for executing and optimizing a wide range of marketing initiatives. This role requires a mix of creativity and analytical skills, with the ability to manage both the creative and technical aspects of marketing. The ideal candidate is self-driven, adaptable, and thrives in a fast-paced startup environment.

Key Responsibilities

Conceptualize, edit, and produce engaging video content for various platforms (e.g., Instagram, TikTok, YouTube)
Design and create on-brand digital assets, including promotional graphics and campaign visuals
Execute and optimize performance ads across multiple channels (Meta, Google, TikTok, etc.)
Track and analyze ad performance to maximize ROAS through A/B testing, targeting, and scaling strategies
Leverage AI tools for marketing automation, content creation, and audience insights
Manage and optimize e-commerce platforms to drive conversions and enhance user experience
Create and manage promo codes, ensuring proper tracking, reporting, and compliance with campaign goals
Oversee white-listed ad campaigns, ensuring accurate tracking and reporting of performance metrics
Coordinate marketing calendars, manage workflows, and ensure timely execution of campaigns
Support budgeting, invoicing, and reporting processes
Monitor campaign performance metrics and generate actionable insights
Prepare reports and dashboards for leadership on campaign effectiveness and growth strategies
Work closely with cross-functional teams, including creative, product, and operations, to ensure seamless execution of marketing initiatives
Build and maintain relationships with external vendors and agencies

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
2-4 years of experience in growth marketing, performance marketing, or similar roles
Proficiency in video editing tools (e.g., Adobe Premiere, Final Cut Pro, Canva)
Hands-on experience with performance ad platforms (Meta, Google, TikTok)
Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce)
Familiarity with AI tools (e.g., ChatGPT, Jasper AI) and marketing analytics platforms
Excellent organizational and multitasking skills, with an eye for detail
Creative mindset with strong problem-solving abilities

Benefits

Medical & Annual Leave: We care about your well-being—and your vacation selfies! That's why, for our full-time employees, we honor your time off with annual leave and provide medical benefits for any bumps, bruises, or unexpected adventures.
Learning & Development: Got a passion project or skill you're dying to master? We've got a learning allowance for that! We believe in supporting your growth, whether it's for work or just because you're curious.
Growth & Opportunity: Your future's bright, and we want to help you shine! We're all about providing opportunities for you to grow and reach your potential, with exposure to a global company and the chance to collaborate across different cultures.
Inclusive Workplace: You belong here! We foster an environment where everyone's voice is heard, respected, and celebrated. Inclusivity is the name of our game!