About Publicis Groupe
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Job Description
Key Responsibilities
Campaign Setup and Management
- Assist in the creation, traƯicking, and launch of digital ad campaigns across various channels including display, video, social, and programmatic.
- Set up and manage ad serving platforms (e.g., Google Campaign Manager, Sizmek, etc.), ensuring correct traƯicking of creatives, targeting, and reporting.
Optimization and Monitoring
- Continuously monitor the performance of campaigns, analyzing key metrics (CTR, conversion rates, ROI, etc.) and making data-driven adjustments to optimize campaign delivery and performance.
- Troubleshoot and resolve issues related to ad creatives, targeting, tracking, and delivery to ensure campaigns are running smoothly.
Quality Assurance
- Perform QA checks on creative assets, tracking pixels, and tags to ensure proper deployment and functionality across various platforms and devices.
- Ensure compliance with client requirements, platform policies, and best practices in ad serving and reporting.
Reporting and Analysis
- Regularly provide detailed performance reports and insights to internal teams and clients, using platforms such as Google Analytics, Tableau, or proprietary reporting tools.
- Provide actionable recommendations for improving campaign performance based on data analysis and industry trends.
Client and Internal Communication
- Act as a key point of contact for clients regarding campaign performance, optimizations, and troubleshooting.
- Collaborate with cross-functional teams, including account management, sales, and creative teams, to ensure campaign objectives are met.
Stay Current with Industry Trends
- Stay updated with the latest trends in digital advertising, ad technologies, and best practices (e.g., new features in Google Ads, Facebook Ads, programmatic platforms).
- Explore new advertising platforms and opportunities to improve client performance and campaign eƯectiveness.
Qualifications
Key Skills & Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field, or relevant experience.
- 1-3 years of experience in digital ad operations, campaign management, or digital marketing.
- Experience with platforms like Google Ads, Facebook Ads, or similar is a plus.
- Familiarity with ad serving platforms (e.g., Google Campaign Manager, Sizmek).
- Basic understanding of tracking (pixels, tags) and how ads are served online.
- Basic knowledge of HTML or JavaScript for troubleshooting ad issues is helpful.
- Ability to analyze campaign data and make improvements based on performance.
- Comfortable using reporting tools like Google Analytics or similar.
- Good written and verbal communication skills, especially when explaining technical issues to clients or non-technical teams.
Preferred Qualifications
- Experience with video advertising and OTT (over-the-top) platforms.
- Knowledge of programmatic buying and real-time bidding (RTB) processes.
- Familiarity with ad fraud prevention, brand safety, and viewability best practices.
- Google Ads, Facebook Blueprint, or other industry certifications.
Additional Information
Our employee benefits package comprises the following
- Generous leave entitlements, including birthday leave, rest day and family care leave.
- Office closure for World Mental Health Day 10th October.
- Additional Company closure for all 4 major festive Celebrations
- Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- Life and personal accident insurance and group hospitalization and surgery.
- A hybrid working schedule and with Friday disconnects.
- Rest Relax & Recharge - office closure last week of December every year.
- Phone Allowance
