Position
Performance Marketing Specialist
Experience
4 years & Above
Education
MBA Marketing / Digital Marketing
Role
Full time
Cost to Company would be as per the industry standard
Company Overview
Food Buddies is a Research & Technology Partner in the Food & Beverages industry with a focus on innovation and collaboration. Headquarters in Chennai, visit www.foodbuddies.in for more information
Qualifications and Skills
- Experience in weekly/monthly/quarterly performance evaluation and data analysis
- Proficient in managing paid media such as paid search and paid social with various ad types
- Expertise in different bidding strategies for Paid Search and Paid Social
- Expertise in running search ads, display ads, and video ads for B2B lead generation
- Familiarity with social media marketing on Meta and LinkedIn
Roles and Responsibilities
- Develop and implement performance marketing strategies to drive customer acquisition and retention
- Conduct data analysis to optimize marketing campaigns and maximize ROI
- Manage search engine campaigns, search ads, and display/video ads effectively
- Execute performance max campaigns and B2B lead generation campaigns
- Utilize social media platforms like Meta and LinkedIn for ad campaigns
