Company Overview
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.
Organizational Overview
The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.
Role Summary/Purpose
Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team.
Key Responsibilities
- Intake, review, execute, and QA'ing various ad trafficking tasks.
- Oversee and execute end-to-end management of digital campaign and optimizations.
- Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals.
- Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties.
- Understand and enforce internal naming conventions for digital campaigns.
- Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis.
- Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel).
- Implement brand safety monitoring and blocking tagging with DoubleVerify.
- Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs.
- Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects.
- Address client questions and concerns regarding new initiatives and optimizations.
- Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility.
- Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly.
- Perform other duties and/or special projects as assigned.
- Preferred to have experience in BFSI sector.
Required Skills/Knowledge
- Bachelor's degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.
- Minimum 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher.
- Minimum 2+ Years of experience in BFSI sector.
- Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.).
- Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies.
- Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore.
Desired Skills/Knowledge
- Experience working in the financial category and within a Retail Media Network is a plus.
- Hands-on experience working in Kevel's ad-server is a plus.
- Hands on experience with project management software, like MS Project and AtTask/Workfront.
- Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks.
- Excellent communication and presentation skills for internal meetings/presentations.
- Creative and resourceful; proven ability to problem-solve and look for innovative ideas.
- Ability to work effectively in cross-functional teams.
- Results-driven with a focus on achieving growth and success.
- Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities.
- Experience with Postman or other API based tools/platforms is a plus.
Eligibility Criteria
Bachelor's degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.
Work Timings: 7 PM to 4 AM IST
For Internal Applicants
- Understand the criteria or mandatory skills required for the role, before applying
- Inform your manager and HRM before applying for any role on Workday
- Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be any corrective action plan (Formal/Final Formal) or PIPL4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.
- L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
- L4+ Employees can apply
Grade/Level: 09
Job Family Group: Marketing
