About Emma - The Sleep Company
Created in 2013, we are now the world's largest D2C sleep brand, available in over 30 countries and recommended by many consumer associations in EMEA, APAC, and the Americas. We're pushing the boundaries of technology to transform the world of sleep and we want your help to pull it off.
We're a highly ambitious, hard-working team that pushes you to produce your best work yet. We focus on how we approach problems, we chase growth, and set ambitious goals. Want your ideas to have an impact and your career to grow? Then Emma is the right place for you.
Role Responsibilities
As the Paid Search Team Lead, you will be responsible for the strategic development and execution of our paid search campaigns across 24+ markets.
- Develop and implement comprehensive paid search strategies tailored to various international markets, aligning with overall business objectives and local consumer behavior
- Lead, mentor, and motivate a high-performing team of paid search specialists, fostering a culture of collaboration, innovation, and continuous learning
- Manage the end-to-end execution of paid search campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copy development, and bidding strategies
- Control and optimize a paid search budget of tens of millions of euros, ensuring effective allocation and maximizing return on investment across all markets
- Utilize advanced analytics tools to monitor and analyze campaign performance, generating insights to drive optimization and improve results across diverse regions
- Work closely with regional marketing teams to ensure strategies and messaging are consistent and tailored to local market dynamics
- Work closely with attribution data scientists to refine multi touch and media mix attribution models
- Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge
- Implement A/B testing for ad creative, landing pages, and bidding strategies to identify and scale best practices across markets
- Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in e-commerce paid search marketing, with a proven track record of managing large-scale campaigns across multiple countries
- Strong proficiency in PPC platforms, particularly Google Ads and Bing Ads, with experience in international targeting and localization
- Demonstrated experience managing substantial budgets (tens of millions of euros) and achieving measurable results
- Excellent analytical and data-driven decision-making skills, with proficiency in analytics tools (e.g., Google Analytics, SEMrush, etc.)
- Exceptional leadership and team management abilities, with a focus on developing talent and fostering a high-performance culture
- Strong communication skills, capable of collaborating effectively with cross-cultural teams and stakeholders
What We Offer
- An entrepreneurial culture that will empower and support you from day one
- The opportunity to accelerate your career and grow together
- The chance to work on exciting and challenging projects as part of a dedicated, international team
- Work and learn from experts in diverse fields and get to know your team members at exciting company events
Company Values
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
Diversity and Inclusion
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
