Overall Objective
The Jr. Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.
Responsibilities
- Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
- Work with media vendors and negotiate rates
- Maintain status reports on all interactive media initiatives
- Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
- Anayzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
- Completes the proposal, purchase and implementation of the developed plan i.e., RFPs, creating insertion orders, follow up on signatures
- Review vendor media kits, provide POVs and maintain vendor database
- Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
- Assist with competitive reporting projects and site/network rankers for campaigns
- Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
- Reads and selects articles to include in our research archive and send to team weekly
- Works with traffic to ensure proper tagging of campaign as it will reflect reporting
- Maintain campaign timelines relating to media deliverables
- Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
- Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)
Requirements
- Bachelor’s degree in related field or equivalent work experience
- Effective writing skills
- Basic knowledge of interactive media concepts and methodologies
- MS Office: Internet Explorer, Excel, Word and PowerPoint
- Presentation skills and experience are highly desirable
- Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
- Third-party ad serving, tracking and reporting expertise (e.g., Double-click)
- Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
- Employed at or intern role at full-service agency is highly desirable
