Company DescriptionCOMPANY OVERVIEW
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 103,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
In 2014, Publicis acquired Sapient, which hailed the start of a profound transformation. The 2019 acquisition of Epsilon bolstered this transformation by driving our data-led offering to new heights. Our country-led model, known as the “Power of One”, gathers all the Groupe’s capabilities under one roof, putting clients at the core of the organisation. It is with the “Power of One” mantra at its heart that our global teams operate.
DEPARTMENT OVERVIEW
PUBLICIS MEDIA
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
OverviewAbout TAAG:
The Technology & Activation Group (TAAG) is a global digital ad technology, operations, and measurement team of professionals supported by best-in-class technology and expertly designed procedures. TAAG helps to form the foundation of our Data and analytics practice by turning the data we create into a true asset for our business. TAAG supports and complements the digital and analytics teams and builds expertise to educate some of our most valuable media professionals.
Description:
We are looking for an experienced digital media specialist, with expertise in the fields of digital media technology, ad operations, ad tech, mar tech and measurement, who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships to drive campaign efficiency and develop leading technical expertise. The individual we are seeking will be confident with senior agency executives and clients and clear in delivering our agency's point of view and recommendations.
The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners.
ResponsibilitiesThis role encompasses five core areas of responsibility:
TAAG Leadership & Coordination
- Lead and standardize global best practices, quality control, thought leadership, and client relationship management.
Traffic Management
- Oversee global ad operations teams to ensure best-in-class service delivery.
- Establish and refine processes for flawless campaign execution, considering local nuances.
- Manage tagging, data collection, and operational activities aligned with campaign KPIs.
Technology & Tools Management
- Identify, deploy, and optimize digital technology solutions (e.g., ad servers, DMPs).
- Manage strategic technology vendor relationships and ensure team compliance.
- Audit current tools, evaluate needs, and drive innovation for efficiency and growth.
Consultation Across AdTech & MarTech
- Lead product roadmaps and thought leadership for digital AdTech/MarTech solutions.
- Collaborate with client teams to define technology needs for search, social, mobile, display, and video campaigns.
- Represent client requirements in the marketplace to create new value.
Global Operations Management
- Maintain operational playbooks, project plans, and compliance frameworks.
- Manage global team activities, tool access, and training programs.
- Ensure proper implementation of data collection technologies and campaign KPIs.
- Act as a first-line escalation point for technical and reporting issues.
This position requires strategic leadership, operational excellence, and expertise in AdTech and MarTech to deliver innovative and effective client solutions globally.
Qualifications- Bachelor’s degree in digital marketing, Informatics, or related field.
- 3+ years of experience in agency, ad, or marketing tech roles.
- Proficiency in MS Excel and PowerPoint; experience with tools like CM360, Sizmek, GTM, Tealium, IAS, and Double Verify.
- Expertise in tagging, ad verification, and data reporting with a detail-oriented mindset.
- Exceptional communication and relationship-building skills, with fluency in English (additional languages a plus).
- A proactive, problem-solving attitude and ability to excel under tight deadlines.
Additional InformationPublicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
