Ready to revolutionize healthcare, making it faster and more accessible than ever before?
How We Started
Back in 2013, our founder Dwayne D’Souza saw an opportunity to give people faster and more convenient access to medications using technology. We've grown rapidly since our inception, without any external funding whatsoever – achieving profitability through innovation and a highly disciplined approach to growth.
Where We Are Now
We’ve earned the trust of millions of people worldwide through our top-selling products and well-known brands: MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A lot of our success is down to having our own pharmacies, manufacturers and products – spearheaded by leading in-house medical teams, researchers and pharmacists. Our 2023 global revenue was $80m, and we’re set to more than double this in 2024 as we look to surpass $200m and positively impact the daily lives of more people than ever before. There’s never been a more exciting time to join HeliosX.
Where We’re Going
Over the next five years, you’ll support our goal to become a world-leading healthcare partner, deepening our customer relationships, expanding into new countries, and diversifying our product portfolio to treat more conditions. You’ll be part of helping more people access prescription treatments and, most importantly, making personalised care better, quicker and easier for everyone.
Come be a part of making our dream of easier and faster healthcare a reality!
The Opportunity
We’re seeking an ambitious and seasoned B2C growth leader with a strong track record in managing multi-million-pound budgets to drive acquisition, retention, and optimise monetisation. As our Head of Growth, you’ll be analytical, data-driven, collaborative, and ready to roll up your sleeves to impact performance on a weekly basis.
Our goal is to become a truly global digital healthcare brand, and in Q1 2025, we’re taking our first step toward EU expansion with our launch in Germany!
In this role, you’ll work closely with our cross functional teams whilst having full autonomy to drive profitable growth for the German market.
What We’re Looking For
- Proven experience in driving profitable growth with budgets ranging from £3-10M.
- A relentless analytical mindset; you dive into the data, seeking answers to any performance deviations.
- A passion for being part of a high-growth, bootstrapped health scale-up.
- And, of course, someone who can’t resist refreshing dashboards multiple times a day.
If this sounds like you, keep reading … 🚀
What You'll Be Doing
- Own a series of business metrics across acquisition, retention, loyalty, and financial performance for the German market.
- Create and execute our overall performance acquisition strategy, with a strong focus on LTV/CAC optimisation on a weekly basis.
- Manage budget allocation across the performance marketing mix, including paid social, search, display, shopping ads, connected TV, influencers, affiliates, podcasts & more.
- Partner with Product, Creative, Brand, Clinical, and Analytics teams to enhance our multichannel CRM programs.
- Actively identify, investigate and test tools or mediums to incorporate into our existing practices and channel mix. We have a thriving experimentation culture and we want you to be an active contributor to it!
- Leverage performance marketing analytics to evaluate the end-to-end customer experience across multiple channels and customer touch points and identify opportunities for the CRO team. Think funnels, campaign performance and trend analysis, all paired with relevant customer insights.
- Hire, manage and mentor a team of best-in-class growth marketers and ensure they maintain a minimum level of fire and energy to continuously exceed KPIs beyond ad-level acquisition metrics.
- Work with our commercial leader to create comprehensive go-to-market plans, pricing strategies, promotional plans, and bottom up forecasts for every business planning cycle.
Who You Are
- German speaker (where you’re based currently is less important!)
- 5+ years of professional experience in D2C high performance environments (ideally with experience of managing a budget of at least £3M).
- Very strong knowledge of user acquisition channels (especially PPC and paid social). While we don’t expect you to be managing campaign performance on a day-to-day basis, you will be leading the team with prioritisation, roadmapping, and working closely with our partners at Google, Meta, etc.
- Success driving projects to improve LTV, monetisation and/or retention.
- Experience managing highly complex and ambiguous performance-related situations, including stakeholder management.
- You have worked closely with Product and CRO teams to feed into their roadmaps based on campaign performance and competitor insights.
- You take pride in hiring A-players for your team and you’re experienced in building world-class Growth/Performance Marketing organisations.
- You’re highly analytical and data-driven! Sometimes maybe even too much. And you’re able to draw insights from ongoing analysis and connect them to customer problems/needs.
- Above all, you’re growth-minded and known for solving performance challenges and successfully growing your P&L.
- You don’t know it all, but you’re a fast learner.
- You’re very experienced, but don’t have an ego because you understand every channel and tactic performs differently for every brand/market.
- When you don’t have all the answers in front of you, you’re resourceful to seek them.
- You have good days and bad days, but the performance improvement journey keeps you energised and motivated.
Life at HeliosX
At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!
Aside from working with our all-star team, here are the other benefits of coming on board:
- Generous equity allocations with significant upside potential
- 25 Days Holiday (+ all the usual Bank Holidays)
- Private health insurance, along with extra dental and eye care cover
- Pension scheme
- Enhanced parental leave
- Cycle-to-work Scheme
- Electric Car Scheme
- Free Dermatica and MedExpress products every month, as well as family discounts
- Home office allowance
- Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription)
