We are Looking for a PPC(Pay Per Click) Specialist to Join our Marketing Team:
Experience: 2 Years
Shift: (UK Shift)
Qualification: Graduation with relevant experience and Certifications. MBA is an added advantage.
Role & Responsibilities:
- Plan and form effective paid search strategies
- Run and optimize different PPC (Pay per click) campaigns
- Run and optimize video marketing campaigns
- Manage ad accounts on multiple platforms like Google Ads, Bing, FB, LinkedIn, Twitter, Instagram, etc
- Plan a budget and monitor bids to increase ROI
- Track KPIs to evaluate performance and pinpoint issues
- Deliver reports for administration and management
- Compose appealing and brief copies for adverts
- Discover approaches and ways to decrease the risk of click fraud
- Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- Communication with team and management on project development, timelines, and results
- Negotiate/close deals and handle complaints or objections
Minimum Skills Required:
- 2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads, etc).
- AdWords / Bing certification is a plus.
- Basic knowledge of paid video marketing.
- Ability to work in a flexible work schedule.
- Hubspot CRM knowledge/experience added advantage.
