Company Overview
We’re IDHL. With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital. Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.
Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver. Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, tombola, and Lights4fun.
What’s in it for you?
Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:
- Performance-based bonus schemes
- 26 days holiday plus bank holidays and a birthday lie-in
- Two additional days for wellbeing and a volunteering day
- Additional annual leave purchase scheme or trade leave you don’t use for extra salary
- Hybrid working (a mix of office and home-based for many of our roles)
- Flexible working scheme
- Financial support from Salary Finance and Bippit
- Company pension scheme and health care cash plan
- Private health care dependent on length of service
- Clear training and progression programme
- Free mortgage advice from experts
- Regular company events and awards
- Employee perks portal
- Plus many more, visit our careers page for more details
Invested in your growth
Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.
Inclusivity matters to us
We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.
About The Role
As a Media and Programmatic Executive, you will be responsible for the day-to-day optimisation and management of programmatic campaigns across various platforms, ensuring performance objectives are met or exceeded. You will work closely with the media planning and creative teams to develop, execute, and optimise campaigns that drive growth for our clients. This role requires a keen analytical mind, a strong understanding of programmatic advertising, and the ability to collaborate across teams to deliver best-in-class media solutions.
The ideal candidate will have a minimum of 1-2 years' experience working in a digital agency, with specialised knowledge in programmatic optimisation. You will follow a T-shaped employee structure, being an expert in programmatic strategies and optimisation while maintaining a fundamental understanding of media planning, digital advertising, analytics, and creative.
Main Accountabilities
- Manage the day-to-day execution and optimisation of programmatic media campaigns, ensuring delivery against KPIs
- Collaborate with internal teams such as media planners, creative, and analytics teams to ensure campaign alignment and performance
- Use programmatic platforms to build, launch, and optimise campaigns across display, video, native, and other media types
- Analyse campaign performance and provide actionable insights, making optimisation recommendations based on performance data
- Conduct A/B testing on creative and targeting strategies to drive performance improvements
- Stay up-to-date with industry trends and emerging programmatic technologies, bringing new opportunities to the team
- Prepare reports and present insights to internal teams and clients, ensuring clarity and accuracy
- Manage budgets effectively, ensuring optimal use of client spend across channels
- Provide support in media planning and strategy, contributing to broader campaign planning when necessary
- Ensure compliance with industry standards and data privacy regulations, including GDPR
Core Knowledge & Skills Essential
- Minimum of 1-2 years of programmatic campaign management experience within a digital agency
- Expertise in using DSPs (Demand-Side Platforms) such as DV360, The Trade Desk, or similar platforms
- Strong analytical skills with the ability to interpret complex data sets and extract actionable insights
- Solid understanding of media planning fundamentals, including audience targeting and cross-channel strategy
- Familiarity with digital advertising metrics such as CTR, CPA, CPM, and ROAS
- Strong communication skills for internal and external stakeholder management
- Proficient in Excel and other reporting tools for campaign data analysis
- Consistently deliver against client KPIs, including, but not limited to, CPM, CPA, and ROAS
- Maintain a campaign accuracy rate of 100%, eliminating errors in budget allocation and pacing
Desirable
- Experience with third-party data integration and DMPs (Data Management Platforms)
- Basic knowledge of HTML5 for troubleshooting creative assets
- Familiarity with Google Analytics, Adobe Analytics, or other web analytics platforms
- Experience working with creative teams to develop assets that perform well in programmatic environments
- Understanding of data privacy laws (e.g., GDPR) and their impact on digital advertising
Qualification/Experience Requirements
Essential
- 1-2 years of relevant programmatic experience within a digital agency
- Proven track record of managing and optimising programmatic campaigns
Desirable
- Google Ads and/or Facebook Blueprint certifications
- Knowledge of or experience in other media channels (e.g., social, search)
Outline of typical goals and OKRs for the role
- Ensure Time Tracker is 100% complete by the end of each day
- All relevant technical certs to be completed and up to date - complete a minimum of 1 certification per month if expired or due to expire
- Contribute to the agency’s media strategy discussions, adding programmatic insights and suggestions for future growth
Other Relevant Information
Work closely with the media strategy and creative teams, and contribute to client meetings where programmatic insights are required. Regular opportunities to learn and grow in other areas of digital media. This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday).
