Description
The Role
The Analyst Social Media position is entry-level, where you will learn about account and media responsibilities. The initial primary focus will be Paid Search, and you will work with the team to help understand consumer search intent and identify the best approach to capture it for our clients. This team member will learn media concepts and develop best practices for campaign set-up, management, and reporting.
Analysis & Reporting
- Conduct keyword research to identify growth opportunities for new and existing campaigns.
- Identify top-performing ad copy to inform new creative
- Review search trends and craft insights for clients
- Ensure reporting is pulled accurately
- Monitor campaign pacing toward goals
Campaign Management
- Assist in creating bulk sheets to upload or edit keywords and ad copy within search bid management tools.
- Review product briefs and website copy decks to develop new copy
- Provide support in campaign budget management and optimizations
- Provide updates for deliverables & re-prioritize tasks as needed
- QA implementation for new campaigns, as well as ad copy rotations
Qualifications:
- Bachelor’s Degree preferred
- Strong organizational and analytical skills
- Proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Supervisor
$50,000 - $50,000 a year
