Company Description
The TAAG (technology and activation group) Associate Director will be responsible for supporting the management of key tagging, trafficking, data, measurement, and partner relationships in order to drive campaign efficiency and develop leading technical expertise. This is a global role that involves working closely with the Global Data Governance and TAAG Lead in assessing changes needed in existing business processes to create improved data quality and ensure effective implementation.
OverviewAdditionally, you will have oversight of the Cookbook and Playbook and roll out of these across markets. You will manage the onboarding of new markets, channels, partners, and technology - GMP, Verification, etc. You will also be responsible for ensuring that planning and activation teams receive the support and communication needed to implement and get campaigns activated, measured, and tracked.
You will be the point of escalation for local market teams and PGD (off shore Ad Ops) teams. You will consult activation teams on executing strategic plans that align with the overall goals and objectives. You will stay up-to-date and be responsible for developing and executing strategic plans that align with the overall goals and objectives of the client teams.
Responsibilities- Partner with Digital Directors and Channel Leads to understand technology requirements to then coordinate with the TAAG lead to deliver the best product and best thinking across display and video
- Oversee Cookbook and Playbook and roll out of these with across markets in collaboration with your counterpart in Germany
- Manage the onboarding of new markets, channels, partners, and technology - GMP, Verification, etc.
- Ensure that planning and activation teams receive the support and communication needed to implement and get campaigns activated, measured, and tracked
- Oversee JIRA ticket assignment, campaign prioritization
- Act as a point of escalation for markets and PGD team
- Consult activation teams on executing strategic plans that align with the overall goals and objectives of client teams
- Provide guidance to the Media Operations team for planning and executing media campaigns across multiple markets, channels, and platforms
- Monitor and report on the effectiveness of existing TAAG policies and procedures and make recommendations for improvements as needed
- Develop and maintain relationships with internal stakeholders and external partners to support the successful implementation of tagging for media campaigns
- Develop and maintain relationships with key media partners and vendors and stay up to date on emerging trends and technologies in media and marketing
- Tagging experience is a very big plus (would be great to have experience within CM360 Floodlight and Tag Management Systems such as GTM, Tealium, Adobe Launch, etc.
Qualifications- Bachelor's degree in a related field (e.g. data management, computer science, business, marketing, etc.)
- Minimum of 7 years of experience in media operations or a related field
- Experience leading cross-functional teams and managing direct reports
- Knowledge of display and video advertising technologies, including GMP and Verification
- Familiarity with media planning and buying processes, as well as digital marketing technologies and platforms
- Excellent communication skills, with the ability to clearly articulate complex concepts to both technical and non-technical audiences
- Strong analytical and problem-solving skills, with the ability to think strategically and identify innovative solutions to business challenges
- Ability to work effectively in a fast-paced, dynamic environment, and manage multiple priorities and stakeholders
- Ability to travel as needed
- Experience with MS Excel, project management tools such as Jira, and data visualization tools
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
