Company Description
OVERVIEW
Publicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing about 100,000 professionals.. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world. At Publicis Groupe, we’ve invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.
THE SPIRIT OF VIVA LA DIFFERENCE
Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.
OverviewThis is an opportunity for an Strategy Associate Director.
This is an opportunity to work with one of the world's finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.
Working with the EMEA Strategy Lead, you will be responsible for driving the strategic roadmap for the account, translating innovation across Analytics, Audience, and Automation into planning and performance across lines of business. Working on a digital-first account, this is a role for a digital native with strong understanding of audiences across digital channels and touchpoints.
ResponsibilitiesYou will be responsible for:
Strategic Planning: Work closely with the clients and agency planning team to ensure the delivery of the optimal communications plan to deliver against Adobe’s growth objective:
- Audience Centricity: Be an ambassador for the voice of audiences in media planning and reporting. Develop and disseminate a common understanding of key audiences across the Adobe.pub EMEA teams across all capabilities.
- Digital and Data expertise: Drive strategic digital planning and fresh thinking that will lead to new communications levers and digital testing. Support the team in merchandising this thinking with clients.
- Planning: Leverage agency planning tools and capabilities to drive planning and effectiveness of the Adobe media planning approach.
Strategic Growth: Work with clients to optimise their approach to media planning that accelerates its role as a driver of business growth including:
- Growth Planning: Maintain high-level perspective on product portfolio, annual investments and associated targets and cascade that information consistently across the Adobe.pub EMEA team. Collaborate with the Global Strategy Lead, EMEA Strategy Lead and EMEA Planning team to identify and implement strategic growth levers across strategic performance pillars, including Ad Tech, Automation, Audience, and Creativity, underpinned by a strong testing, measurement and analytics agenda and roadmap.
- Growth Delivery: Work with the Planning Lead to translate the Annual Growth plan into planning rationale that draws a closer connection between targets and quarterly/always on media plans.
- Quarterly Planning: Support quarterly planning with strategic rigour, framing responses with clear media and market insight and storytelling to provide context and storytelling to the response and roadmap.
- Test & Learn: Add strategic rigour, ambition and purpose to the broader Test & Learn programme in EMEA, seeking out hypotheses and data points to fuel full funnel planning and strategy and driving these into action.
- Draw on best-in-class cases across Publicis Groupe to elevate the standard of insight language used across the entire Adobe.pub EMEA team:
- Groupe Insight IP: Connect with the wider Publicis Groupe insight capabilities to bring fresh insight to the Adobe account that benefits the growth plan and elevates our value with clients
- Insight Capability: Support in the scaling of insight practices and standards across Adobe.pub EMEA and draw on best practices from the global Adobe.pub community
- Topical Deep Dives: Deliver research and analysis to support key business topics, from cookieless to market inflation and saturation, to contextualise Adobe performance and growth opportunities.
Qualifications- Previous experience in a media agency, either in a local market planning role or regional / EMEA roles
- Collaborative and open, with the ability to influence stakeholders across teams, expertise, and seniority
- Inquisitive, with a desire to question, learn, and pick up new skills
- Enthusiastic, energetic, able to work in a fast paced environment and juggle multiple projects and tasks at once
- Excellent written and verbal communication with the ability to establish credibility and strong relationships with senior client stakeholders
- Demonstrated experience and knowledge of strategic problem solving and roadmapping
- Ability to think critically and challenge / question assumptions to ensure the best possible delivery for your client
- Strong analytical and data-led thinking, with an ambitious performance-based mindset with experience in structured testing and measurement
- Proactive in exploring market and media trends, data analytics, and emerging data and technology solutions
- Strong understanding of digital channels and touchpoints, particularly programmatic, social, and search
- Experience with planning and insight tools such as GWI, Google Insight, Nielsen AdIntel, SimilarWeb beneficial
Additional InformationZenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
