Social Commerce Manager

Publicis Groupe • Full-time • Makati, National Capital Region, Philippines • 1w ago

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

Key Responsibilities

Ecommerce Planning (40%):

· Develop strategies and makes in-depth recommendations based on a strong grasp of analytics, eCommerce Affiliate marketing & Influencers Affiliate Campaign

· Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok) and Affiliate Publishers to deliver campaign objectives.

· Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships.

· Monitor sales trends and evaluate forecasts through an analysis of key performance indicators (KPI), prepare reports, and share the results with the central planning and the e-commerce corporate team.

· Work closely with the KOLs/KOCs team on commercial/incentive planning, and operation. Especially, Client stakeholders within the brand marketing team and brand ecommerce champions to ensure brand consistency.

· Transform data into actionable, easy-to-read output to drive performance, insights, and outcomes.

· Analyze data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg: FMCG, retail…)

· Develop strategies and makes in-depth recommendations based on a strong grasp of commerce and media analytics, eCommerce full funnel Affiliate/Influencer marketing, and full funnel media best practices.

· Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok), Quick Commerce (Grab/Foodpanda) and Affiliate Publishers to deliver campaign objectives.

Performance and Optimization (60%):

· Analyze, track, and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including GMV, ROAS and other important metrics of AMS

· Proactively make strategic recommendations to meet campaign goals and improve performance.

· Communicate with internal stakeholders on project development, timelines, and results. Work closely with the other team members to meet goals.

· Timely execution of promotional levers to deliver against strategic category goals.

· Optimize promotional effectiveness on eCommerce Campaigns, specific Affiliate Programs, and well collaboration with KOL/KOCs to win D-day and achieve P&L monthly.

· In charge of campaign implementation, and budget management on relevant eCommerce platforms (Tiki, Shopee, Lazada etc), other online acquisition channels: affiliate marketing, social commerce media (Tiktok), to achieve GMV target.

· Work closely with E-Retail partners & Affiliate Vendors to ensure smooth cooperation while implementing the campaign and build the optimization tactics to keep pattern growth month on month campaign.

· Forecast sales performance trends (GMV, ROAS), provide solutions on optimization and quick actions to meet the KPIs within a very tight period.

· Responsible for regular reports on Ecommerce campaigns (daily, monthly, campaign) and handling ad hoc tasks if any.

Qualifications

· Min 3 to 5 years of experience in a Media or eCommerce agency

· Ability to manage flexible work timings, manage client lead-time, and client expectation.

· Strong interpersonal skills and extremely resourceful and proven ability to solve problems creatively.

· Complete knowledge of eCommerce procedures and techniques.

· Experience in handling Shopee | Lazada | Tiki Affiliate Activities on the Client side or on behalf of the Client (E-commerce team in the Agency). Understand Tiktok shop mechanism & performance operation is a plus point.

· Knowledge of industry web analytics tools - Google Analytics, Studio, Tableau, is a plus point

· Strong analytical, problem-solving skills, presentation & Leadership Skills

· Excellent managerial qualities and possess strong interpersonal skills.

· Diversity Background from IMC to Digital & eCommerce will be strong advantage.