Company Description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
The Research and Analytics Manager is part of the Publicis Media Data Intelligence team, responsible for supporting integrated data, research, reporting and analytics requirements through proprietary and syndicated products and solutions. The thrust is to enhance operational efficiency and scale solutions, further bringing incremental value and growth to Publicis clients.
Primary Responsibilities:
- Solve complex business challenges through advanced analytics such as Market Mix Modelling, Attribution Studies, Predictive Modelling, etc
- Collaborate with media teams to understand needs and application of advanced analytical methods to enhance their strategies and campaigns
- Manage analytics project stakeholders through requirements gathering, solution design, planning, implementation and reporting/presentation
- Project management for research and analytics client requirements
- Be the liaison for research projects, maintaining the relationship with our research partners
- Develop and drive innovation for advanced analytics products and solutions through building proof-of-concepts models and being at the forefront of new tech, best practices, etc
- Drive adoption of advanced analytics products and solutions across the agency
- Oversee and mentor the senior research analyst in ensuring accurate and quality output
Qualifications
Qualifications and desired experience:
- Strong analytical and critical-thinking skills with a data-driven approach to problem solving
- Experience in R, Python and other programming languages a must
- Strong knowledge and experience in statistical, machine-learning techniques and conducting quantitative analysis, regression analysis, predictive modelling, brand lift solutions etc
- Well-versed with quantitative research – understanding of research designs and methodologies
- Ability to analyze large and complex datasets and translate it to clear and compelling narratives
- Knowledge of media advertising and the marketing industry highly preferred
- Experience in various marketing analytics models such as Market Mix Modeling, Multi-touch attribution, highly preferred
- Advanced Excel skills and expertise in business intelligence/data visualization platforms a plus
- Strong presentation skills with ability to communicate and simplify complex ideas to both internal and external stakeholders and senior level clients and management
- Demonstrated ability on project management, ensuring timely and accurate delivery of outputs
Additional Information
Our employee benefits package comprises the following:
👉Generous leave entitlements, including birthday leave and emergency leave.
👉 Additional Day Off on Mental Wellness Month.
👉 Insurances on Day 1 plus free dependent
👉 A hybrid working schedule and with Friday disconnects.
👉 Rest Relax & Recharge - office closure around last week of December every year.
