Job Title
Programmatic Trader
Job Description
We're seeking a Digital Media Trader to join our D/Cipher team to help our clients achieve their business objectives using the most modern and performant cookieless technology in the market. The ideal candidate will be responsible for executing, managing, and optimizing digital media campaigns across various platforms to ensure maximum performance and ROI. This role requires a strategic thinker with a deep understanding of digital advertising technologies, data analytics, and market trends.
- Manage a portfolio of clients and ensure they are all pacing optimally towards agreed upon KPIs
- Work across multiple technology platforms including DSPs, Internal BI, Ad Servers, etc.
- Provide availability, pricing, and strategy recommendations for new campaigns and find creative solutions to solve our clients advertising goals
- Use data, analysis, and trading expertise to deliver campaign ahead of pace and maintain performance
- Balance portfolio growth objectives with margin/profitability objectives across a variety of campaign types
- End-to-end campaign ownership and performance monitoring
- Use data to enhance buying decisions, resulting in overachievement vs. client- stated KPIs and internal profit objectives
- Seamlessly communicate with commercial teams on product/capabilities positioning
What You'll Bring
- At least 3+ years of experience trading programmatic campaigns
- Certifications and experience across industry leading DSP's - TTD, Dv360, Xandr, Amazon, Stackadapt, Pulsepoint
- Commercial experience - clear evidence of servicing clients to a high standard in addition to working within internal commercial departments to holistically grow partnerships through delivery of performance, insight, and relationship
- Experience optimizing towards brand and performance KPI's – CTR, CPC, VCR, CPA, ROAS
- Strong mathematical and analytical skills
- The ability to work with large datasets in excel files and internal BI tools
- Strong ability to troubleshoot, a clear systematic approach to problem solving
- Excellent communication and presentation skills
- A can do attitude to provide energy, drive and enthusiasm
Equal Employment Opportunity
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodation for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $80,000.00 - $100,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees.
Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
