Company Description
We help brands make BOLD MOVES
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.
Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”
Now we hear
“Take me from 4th to 1st in my category”
“Help me grow 10% in a market declining 10%”
“Make me the most loved brand in my industry”
These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
Bold moves are backed up with a solid forecast – they are a better path to growth.
Bold moves build a partnership – we believe in this approach so much we link our growth to your success.
Bold Moves bring bigger ROI
This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.
Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
OverviewBackground:
At Team H&M, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across 60 markets worldwide. Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation. With a total headcount of 50, we are based in four different offices: London (20), India (20), Colombia (7) and New York (3), with all client leadership and strategy governance sitting in the London office.
The Role:
The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing. In the London-based EMEA Hub, each sub-team (consisting of one Director, one Manager and one Executive) will lead two regions and/or Lifestyle BUs.
Channel scope:
• Paid Social: Meta, TikTok, Snapchat & Pinterest
• Programmatic: YouTube & Display (DV360)
• Paid Search: Google, Bing & Apple
ResponsibilitiesClient Responsibilities:
• Support your Paid Digital Director and Manager to plan H&M’s full-funnel ‘Big 4’, ‘New Development’ and ‘Prioritised’ branding campaigns, feeding into deliverables such as RTBs, Media Plans and PCAs
• Support your Paid Digital Manager to brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live
• Regularly liaise with the Channel Specialist Teams to ensure that you are always up-to-date with the status of your region/BU’s always-on Consideration and Conversion streams
• Support your Paid Digital Director and Manager to plan bespoke T&L for your region and/or BU
• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests • Build strong, trusted relationships with key day-to-day clients, and deliver immaculate client service
• Support your Paid Digital Manager to respond to day-to-day client emails and prepare for client calls
Team Responsibilities:
• Embrace and drive positive culture within your team
Additional InformationZenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
