Job Description
OMG Programmatic are a specialist division that works with many of the biggest advertisers in the UK to plan, evaluate and use programmatic technology to deliver best in class digital campaigns.
This role is within the dedicated Audio and Video (AV) activation team which consists of 30+ experts who work to plan and buy programmatic campaigns across online video, broadcast video, CTV, YouTube and digital audio media. The team operate campaigns across a variety of Demand Side Platforms (DSPs) and different verticals of client industries ranging from entertainment, to FMCG, to automotive, to finance, to retail, and more.
You’ll work as part of both the OMG and Hearts & Science teams to benefit from experiencing both group and agency cultures. Hearts & Science are the fastest growing in the Top 20 media agencies in the UK and this role gives the chance to really help build and contribute to agency and client transformation.
About The Role
This role provides the opportunity to work on some of the UK's leading brands, to drive best practice and advertising success using video and audio programmatic buying. You will be responsible for overseeing the delivery and performance of campaigns, as well as developing best practice, recommending ways to drive growth within channels and innovation through testing.
As an Video Buying Executive, you will be
- Working with the client and planning team at Hearts & Science to define video advertising strategies and recommend ways to use programmatic platforms to deliver against business objectives
- Working closely with Google and other technology partners to keep abreast of latest developments in media, secure new testing opportunities for your client, and help to deliver a roadmap of innovation in audio and video formats
- Build and foster relationships with key publishers to plan and secure inventory for your campaigns
- Getting into the depths of programmatic bidding and buying mechanics to deliver campaigns in the most cost-efficient manner
- Optimising campaigns based on key performance metrics working with a range of different KPIs based on both brand and performance campaigns
This is an exciting time to join the OMG UK Programmatic team as the world of audio and video is evolving rapidly with growth in investment seen across both channels; new and more engaging formats coming to market; and new publisher offerings that are adapting with evolutions in media consumption.
The role presents strong career progression opportunities as we look to expand and evolve within the digital marketing landscape.
What We Are Looking For
You should have a passion for digital media and advertising. Ideally you will have some experience of using platforms for buying paid media campaigns such as experience with DSPs though we can also upskill people from biddable / paid social backgrounds too.
Communication skills, and the ability to prioritise tasks across multiple projects to meet deadlines is important as you will be responsible for ensuring your campaigns deliver their goals.
You should be excited to try new things, learn new technology and understand key developments within the digital video market. You should be passionate about helping both leading advertiser brands deliver their video campaigns as well as helping leading publishers and technology to shape their products.
About Omnicom Media Group
Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. OMG UK exists to power its four UK agencies – OMD UK, MG OMD, PHD UK, and Hearts & Science. The four agencies have open access to OMG UK’s Centres of Excellence which provide market-leading capabilities across Digital Marketing, Creative Solutions, Investment and Futures.
OMG UK agencies are holders of numerous Agency and Network of the Year accolades, alongside multiple awards at the Global Festival of Media Awards, Cannes Lions, The Drum Awards, and IPA Effectiveness Awards.
https://omgukcareers.com/working-at-omg/
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
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