About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023 EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
Visit www.essencemediacom.com for more information!
Job Purpose
Biddable & Programmatic involves planning & flawlessly executing programmatically bought media plans, across paid search, biddable display, paid social and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
As Programmatic Media Executive, you will be responsible for managing and optimizing different types of programmatic inventory – from private exchanges to FBX. You will work closely with the Programmatic Media Managers to create world class programmatic plans which exceed our client’s expectations whether branding or ROI driven.
What We Need From You
- Effectively manage your designated programmatic campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance
- Contribute to the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
- Grow your knowledge of programmatic platforms such that you attain a working knowledge of all programmatic media practices within the first 6-12 months in role
- Develop further expertise within one chosen element of programmatic (PMP, DSP, DMP) and implement best practices and contribute to documentation of & team knowledge sharing relating to this element
- Assist with performance analysis, internal data maintenance, issue identification and solution development that your team conducts
- Manage your own time and tasks on a day to day and week to week basis in consultation with your line manager
A Little Bit About You…
- A passion for everything media and advertising, coupled with a continued desire to expand your knowledge
- Excellent communication skills, and an ability to collaborate and engage with those around you
- Diligent and attentive to detail, able to listen, learn, and put into practice
- Computer literate with good skills in all basic Office programs (including Excel)
- Problem-solving skills and ability to think outside of the box for creative solutions
- A comfort when working with numbers, we use them a lot!
Desired
- Some understanding of optimization levers & testing approaches across programmatic platforms
- Doubleclick Bid Manager certification
- Google AdWords Certification
- Experience with Google Analytics
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.
What You Can Expect From EMX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s complex marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.
