Programmatic Account Executive
Reporting To: Programmatic Account Manager
Office Location: HKX Building, 3 Pancras Square, Kings Cross
About Havas Media Group
Havas Media Group is part of the sixth largest advertising network in the world, Havas Group, which is owned by French mass media holding company, Vivendi. We are headquartered out of St Pancras, London, and along with offices in Leeds, Manchester and Edinburgh, we operate globally. Our CEO is Patrick (‘Paddy’) Affleck. Our overarching mission is to make a meaningful difference to the brands, businesses, and lives of the people we work with. Our solution is simple: we identify and create meaningful media experiences to deliver meaningful growth for our clients. In the last two years, we’ve undergone a transformation that’s seen us bind together nine agencies into three core agency brands and propositions:
- Havas Media - through which we deliver meaningful outcomes through meaningful media
- Havas Market - through which we help clients build meaningful retail experiences
- Havas Entertainment - through which we help clients create meaningful moments in culture
In 2022, we’ve strengthened group-wide capabilities and expertise to match clients’ needs to unlock emerging growth opportunities in the ‘new economy’. Our acquisitions of leading agencies Search Laboratory, additive+ and Expert Edge are helping turbocharge our capabilities in search, DCO and ecommerce – with more to come. We also launched a dedicated B2B division, Havas Business, to help clients seize on the huge opportunity of B2B marketing for clients.
We successfully won 16 new clients and retained a further 5, including BBC, Matalan, British Red Cross, Bumble, Bethesda and Dr Marten. We have also recently won a number of industry awards, Beer and Pub Association IPA Effectiveness Silver, BBC Outdoor Media awards Brand Building (Gold), Domino’s Outdoor Media awards Cross Format (Gold), Maersk Grand Prix for Effectiveness with WARC and Kia, Best Use of Search in the UK Search awards. Above are some of the reasons why we’re on Campaign’s ‘Best Place to Work’ list each year and our Talent team has been awarded the IPA Gold CPD Accreditation. But we’re more than just great work and awards. Havas Media Group is a place where you can make things happen by pursuing your professional and personal dreams. As such, we’ve also launched the ‘Meaningfully Daring Side Hustle’ programme, while Havas Boost announced its first investment into STEM educational toys business, Ambessa Play.
The Role
Programmatic is revolutionising media buying through the use of data and technology to bring unprecedented targeting and efficiency; the Programmatic Hub are at the forefront of this technology and are looking for an entry level candidate to join their programmatic trading team. Graduate and new industry entrants are a vital part of the Hub’s growing business, and we are proud to offer one of the best training schemes in the industry. You’ll be working alongside fellow enthusiastic, motivated and ambitious traders who are keen to not only develop their knowledge in programmatic trading but also to lead the way in its application to clients.
Key Responsibilities
- Daily campaign pacing adjustments to deliver campaign budgets and ordered units
- Daily campaign optimisation using BI (Business Intelligence) tools and excel based data analysis
- Daily reporting updates to Trading Team
- Weekly analysis of programmatic dimensions and optimisation testing
- Weekly update of the Hub’s brand safety tools including blocklists
- Weekly reports of management statistics for their campaigns (performance, pacing etc.)
- Weekly reports of optimisation and customer insights
- Ad hoc reporting requested by Senior Traders
- Familiarity the Hub’s major trading platforms
- Develop optimisation strategies across a variety of blue chip advertisers
- Deploy testing methodologies on campaigns under the direction of Senior Traders
- Actively take part in new product testing and implementation; proactively feedback to Trading Manager and local head
- Develop an understanding of the wider programmatic ecosystem and the modern media agency
Who We’re Looking For
- A school leaver or graduate with a degree in an analytical or quantitative discipline
- Highly numerate and comfortable with data processing and interpretation
- Interested in technology and motivated to learn more about new technology developments
- A keen problem solver
- Good attention to detail and process orientated
- Strong work ethic, self-motivated and able to take the initiative
- Previous active experience with data processing and analysis platforms (for example in banking sector or during degree projects) desirable, but not required
- An understanding of web delivery technology, especially marketing technology (e.g. cookies, Adservers, http protocols) desirable, but not required
- It is desirable that the candidate has an interest in advertising and can apply innovative thinking when required to develop solutions
What’s On Offer From Havas
We want you to do the best work of your career. To support you in managing your career, as well as your commitments and priorities in your life. We have created a modern, market leading approach to personal benefits, wellbeing, and care:
- We have shown at Havas, that we can all work productively in a new Hybrid manner
- To give you even more flexibility, and support a better balance between work and life, Havas employees are given the opportunity to work remotely from anywhere in the world for up to 4 weeks per calendar year
- Alongside a generous holiday allocation and birthday off, we are all allocated one day per quarter as mental health days. These are simply days you can take off, guilt free and without eating into your holiday allowance
- We have modernised and introduced a market leading parental package for our employees
- The Parental Life at Havas policy enhances, broadens, and encourages the uptake of parental leave for all parents, regardless of gender, type of relationship, type of parentship or any other potentially defining characteristic
- This means up to 6 months equal parenthood leave, paid at 100%*
- To Parental Support & Fertility Support Loans and much more
- We continue to adapt and listen to our people based on the current economic climate, in 2022 offering one-off cost of living payment
- Free breakfast every day and newly introduced free lunch at HKX the week prior to pay day
- We also haven’t forgotten about those benefits that make a meaningful difference to you personally, from a Rental Deposit Loan (so you can secure your new place), season ticket loan to ease travel and free mortgage advice for the getting on the property ladder we have you covered and much more
- We haven’t lost the fun stuff either, subsidised gym membership, social club, early Friday finishes and weekly bar nights at HKX are all included with a few Universal Music Group showcases thrown in for good measure throughout the year!
