Company Overview
Our client is a leading eCommerce agency specializing in driving growth and success for brands across platforms like Amazon, Walmart, and other online marketplaces. They are seeking a skilled and results-driven PPC Manager to join their dynamic team. The ideal candidate will have extensive experience managing paid search campaigns, optimizing for eCommerce platforms, and leveraging data to drive performance improvements.
Key Responsibilities
- Campaign Management: Create, manage, and optimize PPC campaigns across Amazon, Walmart, and other eCommerce platforms to increase sales, improve ROI, and drive brand growth.
- Strategy Development: Develop comprehensive paid search strategies, including keyword research, bid management, and budget allocation, to meet client goals.
- Ad Optimization: Continuously monitor campaign performance, adjusting bids, keywords, and targeting to improve ad performance and maximize ROI.
- Data Analysis & Reporting: Analyze campaign performance data, identify trends, and generate actionable insights to improve PPC strategies. Create and present detailed reports to clients and internal teams.
- A/B Testing: Conduct A/B tests on ad creatives, targeting, and bidding strategies to optimize campaign performance.
- Cross-Platform Expertise: Leverage expertise in multiple eCommerce advertising platforms (Amazon Ads, Walmart Media, Google Ads, etc.) to ensure cohesive and effective advertising strategies.
- Client Communication: Regularly communicate with clients to understand their business goals and update them on campaign performance. Provide recommendations for ongoing improvements.
- Collaborative Approach: Work with internal teams, including account managers and creative teams, to ensure cohesive strategies across all marketing channels.
Qualifications
- Experience: 3+ years of experience managing PPC campaigns, specifically within eCommerce platforms like Amazon, Walmart, and Google Ads.
- Proven Track Record: Demonstrated ability to drive results and increase sales through PPC campaigns in the eCommerce space.
- Analytics & Tools: Strong analytical skills with experience using Google Analytics, Amazon Ads Console, Walmart Advertising, and other PPC management tools.
- Data-Driven: Ability to interpret complex data, identify trends, and translate insights into actionable campaign optimizations.
- Knowledge of eCommerce Platforms: In-depth understanding of advertising on Amazon, Walmart, and Google Shopping, with a focus on maximizing platform-specific features.
- PPC Certifications: Google Ads certification or similar PPC-related certifications preferred.
- Communication Skills: Excellent written and verbal communication skills with the ability to explain technical concepts in an easy-to-understand manner.
- Project Management: Strong organizational skills with the ability to handle multiple clients and campaigns simultaneously, meeting deadlines and expectations.
Character Traits
- Results-Driven: Focused on driving performance improvements and exceeding client expectations.
- Collaborative: Works well with cross-functional teams, including creatives and account managers.
- Detail-Oriented: Pays attention to the finer details that can make a difference in campaign performance.
- Adaptable: Willing to learn and adapt to new tools, strategies, and trends in the ever-evolving eCommerce advertising space.
What We Offer
- Salary: $70K - $90K DOE
- Remote Work: Enjoy the flexibility of working from home with occasional in-person team meetings.
- Growth Opportunities: As a fast-growing agency, there are numerous opportunities for professional development and career advancement.
- Supportive Team: Work with a talented and collaborative team dedicated to delivering exceptional results for clients.
- Benefits Package: Health, dental, and vision insurance, along with a 401k plan.
- Work-Life Balance: We value our employees' well-being, offering a healthy work-life balance to support both professional and personal growth.
