Role Overview
This position calls for a top-tier Paid Media Lead to oversee, optimize, and scale paid social media efforts across various regions, with a focus on the United States, alongside teams in other global markets. As the Global Paid Social Lead, you will manage and execute impactful campaigns with high budgets, geared towards high-value customer segments. This role is central to enhancing growth and maximizing returns on social media investments.
Key Responsibilities
- Strategy & Execution: Develop and implement data-driven paid media strategies aligned with broader marketing goals and brand objectives.
- Budget Oversight: Manage campaigns with significant budgets, ensuring optimal allocation of resources for maximum return on investment.
- Campaign Optimization: Conduct in-depth analysis and optimize campaigns to meet or exceed performance targets.
- Global Team Guidance: Provide mentorship and strategic direction to international teams, ensuring consistency in best practices and campaign execution.
- Market Analysis: Stay ahead of industry trends and competitors, specifically in high-value, long sales-cycle product spaces.
- Testing & Analytics: Perform A/B testing across various campaign components and leverage analytics to monitor, report, and improve campaign performance.
- Innovation: Keep the team on the cutting edge of social media trends, new channels, and emerging technologies.
Candidate Profile
- Experience: 5+ years in paid media with a proven track record in managing high-budget campaigns.
- Platform Expertise: Deep experience with Meta (Facebook and Instagram); experience with platforms like Pinterest and TikTok is a plus.
- Analytical Skills: Strong ability to interpret and translate data into actionable insights.
- Communication Skills: Excellent at collaborating across teams with clear, impactful communication.
- Industry Knowledge: Prior experience with high-value or long-consideration cycle products is advantageous.
- Time Management: Exceptional organizational skills and time management abilities.
- Attributes: A proactive, results-focused mindset with a passion for continuous improvement and innovation in digital marketing.
Benefits
- Work Flexibility: Remote-friendly with occasional office work, if desired.
- Career Development: Access to a wide range of growth opportunities and resources to support ongoing learning and career progression.
- Support & Wellbeing: Comprehensive support for your well-being, including access to health programs and wellness resources.
- Financial Perks: Competitive 401k matching and health insurance offerings.
- Community Engagement: Join a purpose-driven team committed to making a positive social impact and sustainability practices.
